Strategic Insight Analyst Jobs

CORE RESPONSIBILITIES

• Responsible for working on digital data-driven projects through their lifecycle, from scoping to implementation and measurement. Including analysis on site and online customer behaviors and performance.

• Recommend, achieve buy in for and develop new KPIs and analytical reports and methods that will enhance marketers knowledge and understanding of their performance vs. business goals.

• Develop hypotheses to drive KPI growth, execute A/B testing, synthesize recommendations and develop an execution plan.

• Maintain accountability for the overall quality and delivery of specific items of work, with communication to project stakeholders and senior level management.

• Interface with stakeholders to understand business needs and KPIs, define a framework and perform analysis, and design the appropriate and actionable solution, which could be a digital strategy, a dashboard, a process, etc.

• Participate in site builds/re-launches to ensure proper measurement tools are in place.

• • Serve as a bridge between business and technology / data teams.

Qualifications

• 3-5 years, functional experience in a digital role with business problem solving and project experience

• Experience with helping define and manage scope, and working collaboratively with disparate teams

• Must have strong experience in Adobe Analytics, Google Analytics or an equivalent tool

• Must have solid analytical capabilities, with strong proficiency in one of these tools for data manipulation and analysis: SQL, Python, Power BI or Excel including Power Query

• Expected to know PowerPoint