Sr. Director, Brand Marketing

Independence Pet Group® (IPG) is one of North America’s largest pet insurance and services organizations. Our impressive family of brands supports insurance for more than 600,000 pets in the U.S. and Canada and provides well-being, safety, resources, and business solutions to the pet industry, including microchip identification and an online registry.

IPG’s mission is to strengthen the unique bond between pets and their people through our family of innovative products and services. We understand how important pets are: they’re family. Our pack of 1,200 team members embodies a shared passion for positively impacting the lives of our four-legged friends.

Job Summary:

A key marketing management role, in this remote role you will lead and support a team of employees responsible to drive growth and support corporate objectives for one of IPG’s core direct-to-consumer insurance brands. Reporting to the VP/SVP of Insurance Marketing, you will build and execute the annual marketing roadmap to accelerate profitable growth. Managing a multi-faceted, full-service marketing team, consisting of digital, brand, creative, and acquisition efforts, this role includes both hands-on and oversight responsibilities, as well as coordinating and aligning processes to support effective growth strategies. A results-focused role, you’ll need a keen understanding a leading marketing approaches and a proven ability to partner with, influence, and lead internal and external teams. You will have experience with the joys and challenges of being a pet parent, as well as the strong emotional impact consumers derive from their cats and dogs.

Job Location: Remote work is not available in AK, MT, HI (US)

Main Responsibilities:

• Optimize leading marketing technologies and platforms to maximize brand efforts
• Build and execute the annual Insurance marketing plan for ASPCA brand to support corporate objectives
• Customer service mindset and a great networker, able to develop authentic relationships and rapport with internal and external stakeholders
• Previous experience managing a remote marketing team, as well as working with senior leadership
• Deep understanding of traditional and digital marketing channels to accelerate growth
• Apply an analytical and data-driven approach to measure performance and achieve goals
• Leverage the collection and analysis of market, competitor, and consumer insights to deliver differentiated and impactful campaigns
• Build a customer-centric mindset throughout all marketing communications and tactics
• Translate strategy into executable go-to-market tactics and deliverables, and sales results for profitable growth
• Demonstrated track record of managing a multi-million-dollar budget AND delivering results
• Mentor and coach team members, to help drive performance and provide career growth opportunities with a positive working experience
• An understanding of financial, technical and operational data
• Proven track record in building and nurturing partner relationships
• Build and nurture long-term relationships with partners, and internal and external stakeholders
• Great communicator skilled at providing information and feedback to ensure an aligned team

Qualifications:

• 12+ years relevant experience to include leadership
• Bachelor’s degree or higher in marketing, business, administration, or a similar area or equivalent experience

Benefits:

All of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following:

• Pet friendly office environment
• 401(k) savings plan
• Employee Assistance Program (EAP)
• Basic Life Insurance at no cost to the employee
• Group Pet Insurance
• Ten holidays and company-wide Wellness Day off
• Comprehensive full medical, dental and vision Insurance
• Flexible Spending Accounts (FSA)
• Personal Paid Time Off
• Commuter Benefits
• Health Savings Account (HSA)
• Paid time off to volunteer at nonprofit organizations
• 12 weeks of 100% paid Parental Leave
• On the job training and skills development
• Company paid short-term and long-term disability