Financial Analyst Manager – Brand Marketing

LaSalle Network is partnering with one of the country's best known service brands to hire a Financial Analyst Manager. Reporting to the Director Financial Analysis, the Financial Analyst Manager will be responsible for developing and evaluation of models and advanced analyses to drive measurable, profitable decisions designed to contribute to short term benefit and long-term growth. The Financial Analyst Manager will also apply well established accounting and financial principles, theories, concepts and practices to moderately difficult problems, develop extensive short and long-term budgets and forecasts as well as various, complex forms of financial analysis for potential financial transactions, and complete and distribute non-standard reports and statements of a complex nature.

Financial Analyst Manager Responsibilities:

• Conduct regression analysis to measure the impact of marketing activities on sales, customer engagement and brand awareness
• Interpret and communicate financial analysis results and recommendations to stakeholders, including senior management, to support informed decision-making
• Act as an analytical leader, guiding and educating team members
• Collaborate with cross-functional teams, including marketing, sales and product development, to gather data and insights for analysis
• Develop and maintain financial models to forecast marketing performance, track key performance indicators (KPIs) and identify trends and opportunities
• Perform comprehensive financial analysis and evaluation of marketing initiatives, including pricing strategies, promotional campaigns and customer acquisition programs
• Identify and track key marketing metrics to assess campaign effectiveness and make data-driven recommendations for improvement
• Utilize computational, statistical and modeling techniques to improve key performance indicators, including predictive analysis, data mining, marketing mix modeling, attribution, incrementality, acquisition and churn analysis
• Interpret and present data insights to leadership and key stakeholders
• Monitor marketing budgets and expenditures, ensuring alignment with strategic goals and providing insights for cost optimization
• Provide accurate and timely reports to senior management

Financial Analyst Manager Requirements:

• Background in marketing or digital analytics role preferred
• Advanced proficiency in Microsoft Excel
• Familiarity with industry-leading BI tools such as Tableau or Cognos a plus
• Strong organizational skills, attention to detail and ability to prioritize tasks
• Strong verbal and written communication skills.
• Ability to write SQL a plus
• Excellent analytical skills, with the ability to exercise business judgment and effectively communicate with management
• Experience in financial planning and analysis or corporate accounting required
• 4-6 years of relevant experience required
• Comfortable working with assumptions and imperfect data

Thank you,

Becky Clifton

Senior Project Manager

LaSalle Network

LaSalle Network is an Equal Opportunity Employer m/f/d/v.

LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries. LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets.