Director, Product & Brand Strategic Leader

Title: Director, Product & Brand Strategic Leader (Military)

Reports To: Vice President, Product & Marketing

FLSA Status: Exempt

Direct Reports: 4

Employment Type: Full-time

Position Overview: The strategic leader for DRIFIRE has a critical role in product development and marketing role for the overall business. They will be responsible for leading cross-functional teams to build end-user/distributor brand affinity, intent to purchase, and support sales to grow the business with the development and execution of key product and marketing strategies. They will also have a key strategic role with our advertising, digital, and trade show agencies.

Essential Job Functions:

• Annual Marketing Plans - Lead the development & execution of all aspects of the marketing plan as it pertains to a specific brand.
• Product Roadmap Strategy – Develop and execute a 3–year product roadmap based on market trends/needs. Work with the Director, Innovation on market trends, and competitive activities to align with long-term innovative roadmap.
• Market Research - Lead all key product and market research as it pertains to the brand and market segment.
• New Product Development/Launch – Lead a cross-functional team to develop a new product based on a 3-year product roadmap. Build and execute an integrated marketing plan that includes pre-, during, and post-launch activities. Work with sales and operations on executing all internal and customer activities to support product launches.
• Sales/Customer - Primary contact for key sales/customer interaction to drive the overall business.
• Quarterly Marketing Plan Reviews – Quarterly reviews and communications on key metrics, progress for advertising, digital, events, marketing activities, and sales programs.
• Strategic Marketing - Set the direction for the overall strategy of all customer events, store merchandising/display, and graphic design for select projects following brand standards.
• Portfolio Lifecycle Management – Annual review of portfolio for enhancements, continuous product portfolio management, SKU rationalization, gap fill opportunities, PIPO, and other operational portfolio enhancements.
• Annual Product Review Process - Lead annual product review process with key stakeholders/leadership.

Non-Essential Job Functions: Other business leader, marketing, and product duties as assigned

Training: Provided on the job and supplemented with external seminars/classes as needed

Qualifications:

• Experience: 7 – 12 years experience in business, product, product development, and/or marketing in B2B or B2C businesses
• Education & Certifications: Bachelor’s degree in marketing, business, or related field preferred.

Key Competencies:

• Highly self-motivated with a desire to learn and develop new and existing skills
• Teamwork and customer-centric mindset
• Ability to work independently with limited supervision
• Robust communication and collaboration skills
• Demonstrates passion and enthusiasm!
• Approaches opportunities with a market-back mentality with a strategic approach to achieve goals
• Ability to work and execute within deadlines
• Ability to thrive in a fast-paced, high-energy, and demanding environment required.
• Strong skills in organization, prioritization, time management, and project management
• Strong attention to detail and accuracy
• Proven track record in leading cross-functional teams on complex product and marketing projects

Physical Requirements: Long periods of sitting, computer work, some walking, some standing.

Working Conditions: Open office concept

EEO Statement: National Safety Apparel provides equal employment opportunities for all persons regardless of race, color, religion, sex, national origin, handicap, disability, ancestry, age, veteran status, marital status, sexual orientation, or any other protected group status as defined by law.