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Company | Casper |
Address | New York, NY, United States |
Employment type | FULL_TIME |
Salary | |
Category | IT Services and IT Consulting,Manufacturing,Retail |
Expires | 2023-06-23 |
Posted at | 11 months ago |
Looking for a job to get you out of bed?
- Own Casper’s SMS program, including content, strategy, and execution
- Responsible for growing and overall health of Casper’s emailable file
- Manage review and approval process for email content
- Design and execute A/B subject line, creative, and copy tests regularly
- Manage coordination between external agencies and internal Tech/Creative/Marketing Teams, putting processes in place where they do not exist today
- Weekly and monthly email program reporting and analysis with data driven recommendations for improving the program - leverage email performance and behavioral data, customer data, test results, etc., to support recommendations
- Day-to-day execution of Casper's email program, including building emails, creating audience segments, setting up tests, scheduling email campaigns, quality assurance, monitoring and reporting campaign results
- Maintain Casper’s email calendar and email cadence and ensure all creative deadlines are met
- Own Casper’s email content creation, copy direction, and brief creation
- Experience working with Salesforce Marketing Cloud preferred
- Both a self-starter and team player with great energy and drive
- Strong analytical and communication skills
- 2-4 years experience in an email marketing role, direct-to-consumer brand experience is a plus
- Solid understanding of email KPIs and deliverability metrics
- HTML/CSS email coding experience is a plus
- Ability to manage various projects at once in an ever-changing environment, while working well with cross-functional teams
- Ability to create compelling email stories and comfortable writing copy
- Ability to work in a fast-paced environment while cutting through complexity to make decisions and meet strict deadlines
- Comfortable working in Looker or similar business insights platform
- Prior experience with email personalization and dynamic content
- Strong written and grammatical skills
- Impeccable attention to detail, time management skills, and strong work ethic
- Degree in marketing or related field
- Passion for continuous improvement
- Participation in our HQ bonus program for some splurging
- Unlimited vacation policy. We believe in the power of rest so take the time you need to recharge.
- Medical, vision, and dental insurance to help you with those coughs or cavities (too many waffles)
- A full gifted bed set when you join and product discounts for friends and family!
- … and more!
- Work from Anywhere program where you can work anywhere around the world for up to 4 weeks per year
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