Social Media Manager Jobs

Reporting to the Director of Marketing Services in the Office of Marketing & Strategy at Harvard’s Division of Continuing Education (DCE), the Social Media Manager serves as a key member of the Marketing Services team focusing on developing social media engagement initiatives that support an integrated brand strategy. This role is responsible for developing and executing the social media strategy to support the pillars of DCE, including Harvard Summer School, Harvard Extension School, DCE’s Professional Development Programs, and the Harvard Institute for Learning in Retirement.

In partnership with the Director of Marketing Services and Brand Marketing Directors, the Social Media Manager is expected to play a critical role in achieving ambitious DCE-wide growth goals. A successful candidate will be a digital-savvy marketing professional, with a passion for creating engaging, measurable online marketing campaigns that align priorities across segments and products.

• Serve as a key contributor to the content planning process, participating in content strategy discussions and planning/production meetings
• Perform social listening on an ongoing basis, identifying opportunities for engagement and triaging posts or comments for colleagues as appropriate
• Manage video content across YouTube accounts, ensuring content is adherence to accessibility guidelines and is current/relevant (governance) and findable on the channel
• Develop and nurture engaging social media communities to serve the organization’s loyalty and advocacy goals
• Write social media posts that adhere to the Division’s voice and tone guidelines
• Oversee and manage a social media content calendar to ensure consistent and timely dissemination of content
• Liaise with colleagues across the Division to gather stories and content in support of social media strategy
• Provide social media coverage at select events that may occur outside of standard office hours
• Collaborate with the Division of Continuing Education PR team and the Alumni team to develop engagement campaigns and promote news, stories, or events
• Stay current on developments in social media marketing to help position DCE as a leader among its peers
• Generate reports and provide data-driven insights on the division’s social media presence using tools such as Google Analytics, SproutSocial, Facebook Pixel, Twitter, LinkedIn, and Instagram analytics
• Train and support marketing strategy leads and other colleagues on social media best practices
• Produce multimedia assets for social media, including short videos, photos, and graphics
• Create an engaging and measurable integrated social media strategy to support the Division’s growth goals

• Bachelor’s Degree
• Minimum 4 years of relevant work experience

• Flexibility and ability to occasionally work long hours during the run-up to programs and program execution
• Willingness to work a flexible and hybrid schedule dictated by scheduled programs
• Professional in manner
• Familiarity managing social media platforms for a business
• Experience in virtual and in-person events preferred
• Proficient in Adobe Creative Suite (After Effects, Premiere and/or Photoshop) and social video production tools preferred.
• Willingness to occasionally travel, primarily local
• Experience collaborating across a team and bringing projects to fruition
• Solid oral and written communication skills
• Outstanding project management skills and the ability/flexibility to handle multiple projects simultaneously.
• Ability to be adaptable and flexible when facing unknown situations
• Strong attention to detail and ability to follow-through; Ability to multi-task; Excellent customer service skills
• Proven ability to work in a collaborative, cross-functional, fast-paced, deadline-driven environment with a diverse set of stakeholders and a demanding global clientele

The health of our workforce is a priority for Harvard University. With that in mind, we strongly encourage all employees to be up-to-date on CDC-recommended vaccines.

This position will be based in Cambridge, MA. DCE is currently trialing hybrid workplace models with a minimum of 2 days per week on campus. DCE may adjust these as necessary or appropriate.

The Faculty of Arts and Sciences will not provide visa sponsorship for this position.

A cover letter is highly encouraged for consideration.

The Division of Continuing Education (DCE) comprises several entities serving about 30,000 students annually. The Harvard Extension School, the Harvard Summer School, the Harvard Professional Development Programs and the Harvard Institute for Learning in Retirement allow Harvard to serve the learning needs of students across their life. For more than a century, Harvard Extension School has made Harvard faculty and teaching accessible to a diverse community of local, national, and international students. Harvard Extension School enrolls approximately 17,000 students per year in approximately 46 graduate and undergraduate liberal arts and professional fields. More than 1,500 open enrollment courses are offered year-round with over 600 available online are offered at affordable prices to our communities across the world. Harvard Summer School offers approximately 450 courses on the Harvard Campus to 11,000 secondary school, college and adult learners and more than 30 international study abroad programs for up to 600 students each summer. The Division also includes the Harvard Institute for Learning in Retirement with approximately 550 active members and Harvard Professional Development Programs offering nearly 100 short noncredit programs to more than 3,000 participants annually.
All formal offers will be made by FAS Human Resources.

• Commuting and Transportation: Various commuter options handled through the Parking Office, including discounted parking, half-priced public transportation passes and pre-tax transit passes, biking benefits, and more.
• Retirement: University-funded retirement plan with contributions from 5% to 15% of eligible compensation, based on age and earnings with full vesting after 3 years of service.
• Harvard Facilities Access, Discounts and Perks: Access to Harvard athletic and fitness facilities, libraries, campus events, credit union, and more, as well as discounts to various types of services (legal, financial, etc.) and cultural and leisure activities throughout metro-Boston.
• Professional Development: Programs and classes at little or no cost, including through the Harvard Center for Workplace Development and LinkedIn Learning.
• Work/Life and Wellness: Child and elder/adult care resources including on campus childcare centers, Employee Assistance Program, and wellness programs related to stress management, nutrition, meditation, and more.
• Tuition Reimbursement: Program that provides 75% to 90% reimbursement up to $5,250 per calendar year for eligible courses taken at other accredited institutions.
• Paid Time Off: 3-4 weeks of accrued vacation time per year (3 weeks for support staff and 4 weeks for administrative/professional staff), 12 accrued sick days per year, 12.5 holidays plus a Winter Recess in December/January, 3 personal days per year (prorated based on date of hire), and up to 12 weeks of paid leave for new parents who are primary care givers.
• Tuition Assistance Program: Competitive program including $40 per class at the Harvard Extension School and reduced tuition through other participating Harvard graduate schools.
• Health and Welfare: Comprehensive medical, dental, and vision benefits, disability and life insurance programs, along with voluntary benefits. Most coverage begins as of your start date.