Social Media Coordinator, Tlc

The Coordinator is responsible for managing and publishing best-in-class digital content experiences for TLC under the direction of the Sr. Manager, Digital Media. This position is contract/temp with a six-month term to start and will be hybrid role based in the NYC area.

He or she will coordinate the entire project lifecycle and create high-quality content that engages and entertains our fans while meeting growth and engagement goals. He or she will partner with teams in Marketing, Press, Talent, Video Production, and Show Production. The Coordinator will work closely across various teams to ensure online content extends the brand, communicates a coherent message in sync with network initiatives, and drives viewers across key social platforms (Twitter, Instagram, Facebook, Tik Tok, YouTube) and O&O platforms (TLC.com, Discovery+).

The ideal candidate will have 2-4 years of daily publishing and copywriting experience for a brand, network, or front-facing client.

RESPONSIBILITIES

• Serve as the digital media expert for assigned programming and be responsible for publishing all content onto digital/social platforms around those shows
• Discover new social trends and research audience preferences; evaluate and monitor new technologies in the social space
• Support Sr. Manager, Digital Media and the rest of the Social Strategy team in day-to-day needs
• Build partnerships with Marketing, Press, Talent, Video Production, and Show Production departments to leverage all digital resources and assets
• Craft original content for TLC in support for linear priorities
• Build awareness, buzz, and affinity for TLC on social media
• Collect data and evaluate digital and social successes and trends
• Stay current with changes on all social platforms
• Promote TLC’s content portfolio using engaging social media content, campaigns, and online events

REQUIREMENTS

• Must be able to post and respond to live updates including after-hours tweeting and fan engagement
• Must possess fluency in major social platforms’ best practices, including Facebook, Instagram, Twitter, and Tik Tok, YouTube, and a keen eye for emerging platforms and trends
• Must be able to work a flexible schedule to support key events and social activities (ex: live-tweeting on weekends)
• Actively involved in the social media space with a proven understanding of how to use social platforms to engage and build audiences
• Bachelor’s degree in New Media, Journalism, Communication or related field
• At least 2 years of experience in social media marketing, community management, and fan engagement at a media/entertainment company, agency, or brand (strong internship experience accepted)
• Demonstrable experience identifying and creating socially shareable content that is on-brand
• Proficiency in online tracking/reporting tools (ex: Facebook Business Manager), online content management and publishing systems (ex: Sprout), and social listening tools (ex: Listen First, Tubular)
• Passionate about exploring new formats on digital/social platforms, particularly with video and other social-native formats!
• Must be familiar with current TLC programming!

ADDITIONAL NEEDS

• Strong quantitative analysis and creative problem-solving skills
• Pro-active, detail-oriented and highly organized
• Great sense of humor and can quickly write culturally relevant, brand-appropriate copy
• Adaptable and can easily shift gears and voice quickly between multiple properties; calm under pressure
• Create/sustain positive working relationships with various stakeholders in a matrixed environment
• Able to prioritize and successfully complete multiple, ongoing projects in a deadline-driven, fast-paced environment
• Always aware of the latest social trends and news