Social Media Community Coordinator, Gaming

• Identify trends in social media and culture to determine and inform relevant opportunities for the brand.
• Initiate community listening campaigns and develop insights and recommendations to increase brand awareness, engagement, and loyalty
• Ability to make smart, thoughtful decisions to create content for and responses to the community and influencers that are on message and on brand
• Build positive relationships with consumers, influencers, and industry professionals through thoughtful social interactions or initiatives such as giveaways.
• Develop and execute a global community management strategy in collaboration with the marketing team designed to grow audiences, develop brand affinity, increase share of voice, leverage influencers, and increase revenue.
• Develop guidelines on tone of voice and community engagement, monitor and respond to comments, identify high-value segments.
• Develop new and improve existing keyword lists to pro-actively listen to and support our social communities.

• Support live event engagement and reporting
• Assist with maintenance and optimization of our social media management tools.
• Ensure all published content is consistent with brand social guidelines and standards.
• Collaborate with teammates to concept and create content customized for each channel as well as curate user-generated content. Support publishing across platforms that include Instagram, Twitter, Reddit, YouTube, Twitch, Discord, Facebook, and Pinterest, among others.
• Support influencer strategy, outreach, relationship management, and reporting on platforms such as Instagram, TikTok, Twitch, Twitter, YouTube and others.

• Generate and present recommendations that improve channel, content, and community engagement performance.
• Utilize tools like Google Analytics, native platform insights, and social media management tools such as Sprinklr, Curalate, and CreatorIQ to generate insights, learnings, and recommendations that will increase customer lifetime value.
• Provide thought leadership on emerging trends, platforms, and players to push Herman Miller Gaming to the forefront of social.
• A deep understanding and curiosity for social media and the associated tools, technology and platforms

• Two to four years of social media management for brands; ideally within a complex, fast-paced corporate environment.
• An eye for details like grammar, punctuation, and tone.
• Curiosity in what’s trending on social media and why people are talking about it.
• A deep knowledge of trends in social media technology and consumer behaviors as well best practices for brands.
• The ability to interpret social media data and form recommendations to improve performance.
• Experience working in the gaming industry and a passion for Play a plus
• One to two years of hands-on experience using enterprise level social media management tools such as Sprinklr, Sprout Social, or a similar tool. Sprinklr experience a plus.
• Exceptional verbal, written, and presentation skills.
• A Bachelor's degree in Journalism, Marketing, Communications, English, or a related field.
• Cultural awareness and an understanding of how to thoughtfully engage with a diverse array of people and perspectives.
• The ability to be self-motivated and a proactive problem-solver.

A starting compensation range for this role is $58,801.60 - $73,450.80. Relevant salary considerations will include candidate qualifications and experience, other business/organizational needs and market factors . You may also be eligible to receive a geographic premium, annual discretionary incentive and equity awards which are subject to the rules governing these programs. The company offers a full spectrum of benefits including Medical, Prescription Drug, Dental, Vision, Health Savings Account, Dependent Day Care Savings Account, Life Insurance, Disability and Other Insurance Plans, Paid Time Off (including Vacation and Parental Leave), Holidays, 401(k), and Short/Long Term Disability, in addition to other special perks reserved for our associates.