Senior Trade Show & Events Manager

The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us. We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content creation, advertising, and lifecycle marketing.

Join our dynamic Brand & Content Marketing team as we redefine the event landscape. We're in search of a visionary who doesn't just manage events but crafts unforgettable experiences that captivate, engage, and accelerate pipeline growth. You'll be a pivotal player under the guidance of our Brand Events & Experiences Lead and collaborate with diverse teams such as Brand Marketing, Sales, Field Marketing, PR, Product Marketing, and Creative. Your mission? To conceptualize, curate, and amplify events that resonate and leave a lasting impact. We believe that events are more than just stages, booths, and meals – they're platforms for innovation, cultural intersections, and conversations that matter.

This role is based in our San Francisco office with an office-centric hybrid schedule. Along with most Asanas, you’ll work from this office in person on Mondays, Tuesdays, and Thursdays. Most Asanas have the option to work from home on Wednesdays and Fridays. If you're interviewing for this role, your Talent Acquisition Partner will share more about the in-office requirements.

What You'll Do

• Infuse innovation and fresh perspectives to enhance the quality and impact of events
• Oversee the complete event lifecycle: from ideation, budgeting, vendor partnerships, on-the-ground logistics, to post-event insights
• Seamlessly orchestrate cross-functional event logistics including messaging, production timelines, promotions, collateral, and amplification plans
• Architect and spearhead large-scale, intricate external events that align with our brand's vision
• Closely partner with Field Marketing, Partner Marketing, and Product Marketing to deliver exceptional experiences by owning the planning and execution of events and trade shows.
• Monitor, track, and report on event performance, goals, budgets, timelines, and post-event surveys

About You

• Deep event planning and event industry knowledge and proficient in orchestrating a spectrum of events, from third-party trade shows to multi-day events and annual customer conferences
• Stellar skills in project management, organization, and meticulous attention to detail
• Ability to travel domestically and internationally for events as needed
• 6+ years of experience successfully managing multi-faceted events in the software tech industry
• Proficient with Google Workspace, Salesforce, and project management software
• High EQ, with a knack for fostering collaboration and influencing cross-functional teams, and exceptional written and verbal communication skills
• Demonstrated expertise in end-to-end event management: planning, budgeting, stakeholder alignment, vendor collaboration, execution, and analytics

What We’ll Offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between $164,000 - $208,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

• In-office culinary options to cater to your dietary preferences
• Mental health, wellness & fitness benefits
• Long-term savings or retirement plans
• Inclusive family-building benefits
• Career coaching & support

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

About Us

Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named a Top 10 Best Workplace for 5 years in a row, is Fortune's #1 Best Workplace in the Bay Area, and one of Glassdoor’s and Inc.’s Best Places to Work. After spending more than a year physically distanced, Team Asana is safely and mindfully returning to in-person collaboration, incorporating flexibility that adds hybrid elements to our office-centric culture . With 11+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.

We believe in supporting people to do their best work and thrive, and building a diverse, equitable, and inclusive company is core to our mission. Our goal is to ensure that Asana upholds an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.