Senior Manager, Integrated Marketing

About the role

The Sr. Manager, Integrated Marketing will be the outbound marketing lead for both the Roku Players and Roku Smart Home product lines. In this capacity s(he) will align with business stakeholders and lead the development and communication of a holistic marketing plan, spanning all programs and channels. In addition, this marketer will lead the development and execution of end-to-end consumer marketing initiatives aimed at achieving market share and active account targets.

This role is highly collaborative, cross functional, and requires a strong understanding of data and analytics. You should have hands-on experience developing, planning, launching, and analyzing campaigns and programs across multiple channels. You should be a champion of the consumer and of the brand.

The ideal candidate will have a strong marketing background, relationship-building skills, and can analyze, interpret, and apply data. You should enjoy working in a dynamic, fast-paced environment in a highly competitive marketplace and have a track record of solid insight-driven strategy. You should be able to interface with senior level executives but also manage the day to day details to move initiatives forward.
For New York Only - The estimated annual salary for this position is between $180,000 and $183,750 annually.
Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

What you'll be doing

• Develop a deep understanding of the target audience and define best practices to reach and engage with them
• Develop holistic marketing plans for Roku Players and Roku Smart Home product lines, spanning all channels
• Partner with creative teams to develop strong messaging and storytelling that is cohesive and consistent across marketing touch points
• Work closely with media strategy, planning, and analytics leads to develop objectives, set goals and KPIs, and measure and track all campaigns and tactics
• Manage all day-to-day communications with cross-functional teams, including weekly campaign and program reviews
• Manage campaigns from briefing, planning, creative development, implementation, and reporting for campaigns across multiple consumer touch points including, but not limited to display, video, email, and web
• In partnership with analytics team, report on campaign performance and actionable insights for future optimizations (i.e., targeting/segmentation, creative, channels)

We're excited if you have

• 8+ years of experience in the entertainment or technology space, preferably hardware/devices
• Advanced knowledge in data visualization tools (Looker/Tableau), project management tools (Airtable, Asana), Excel and PowerPoint
• Past success with analyzing data, drawing accurate conclusions, and adjusting strategy
• Demonstrated experience in bringing campaigns to market
• Strong track record of experience interacting and working with multiple stakeholders and partnering collaboratively
• Excellent communication and interpersonal skills, both written and oral
• Highly collaborative nature and the ability to work cross-functionally while navigating through ambiguity and maintaining attention to detail
• Strong track record of experience interacting and working with multiple stakeholders and partnering collaboratively with merchandising, business, analytics, media, and product teams
• Excellent communication and interpersonal skills, both written and oral

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