Senior Manager, Business Development - Wake Forest Sports Properties

Wake Forest Sports Properties is LEARFIELD's local, dedicated entity representing Wake Forest University. In complete collaboration with the University, this team is committed to extending the affinity of the University's brand to businesses and corporations of all sizes looking to align with the undeniably loyal and passionate collegiate sports fan base.

As exclusive multimedia rights holder for the University, our team manages all aspects of the rights relationship. Providing corporate partners with traditional, digital and other non-traditional media opportunities to bolster their own brand and garner maximum exposure through inventory such as venue signage; digital engagement including social media, the official athletics website, content, digital gaming and retargeting, event sponsorships and promotion; corporate hospitality; television and radio game broadcasts and coaches' shows.

Our growing sponsorship business seeks an experienced, motivated sales professional to join our team located on campus in Winston-Salem, NC. If you're interested in combining your passion for sports with your successful track record in sales, we want to speak with you!

Duties and Responsibilities:

• Entertain clients and work various game day events (including some nights and weekends)
• Execute the entirety of the sales process: prospecting, building/presenting sales presentations and end-of-year recaps, creating proposals, creating/negotiating contracts, upselling/renewing current partners, etc
• Understand the sports sponsorship landscape including traditional, non-traditional, and digital marketing assets and stay up to date on changes and advancements within the industry
• Serve as a leader for the team by assisting the General Manager where applicable and by caring about the success of each contributor
• Research and build relationships with local, regional, and national companies/brands to highlight the advantages of investing in collegiate athletics
• Manage a sizeable book of business and be responsible for the upselling and renewing of current partners
• Perform other related duties as required
• Build and maintain relationships within LEARFIELD and the athletic department staff
• Meet and/or exceed assigned sales goals by developing and selling creative sponsorship packages

Minimum Qualifications:

• Advanced negotiating skills, ability to identify and influence key decision makers
• Demonstrated ability to quickly establish and manage internal/external professional relationships
• Excellent communication, organization, and sales presentation skills
• 5 years of conceptual sales experience
• Ability to analyze a client's marketing needs and craft integrated solutions to meet those needs

Preferred Qualifications:

• Strong knowledge of digital marketing, including but not limited to social media, content marketing, banner ads, mobile, retargeting and websites, including interpreting performance analytics for all areas
• Experience selling comprehensive integrated sports marketing partnerships including major media elements (signage, radio, social, digital, etc.)
• Bachelor's degree from an accredited four-year college or university

LEARFIELD is the leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions for fan engagement. Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Our suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; and campus-wide business and sponsorship development.

Our people-friendly culture is a hallmark of our style and approach to business and is rooted in values demonstrating intentional and active care for other people. The company and its employees strive each day to live by the company's value statement: "build the team, grow the company, have fun, love and serve others."

LEARFIELD offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance, Disability and Other Insurance Plans, Flexible Paid Time Off (including Parental Leave), Paid Holidays, 401(k), and Short/Long Term Disability.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. LEARFIELD is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity.

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