Senior Director Marketing - Cpg Food

Senior Director Marketing - Leading Brands

Illinois based - Flexible working

$200k+ plus bonus & Benefits

On behalf of a multi-billion CPG organisation we are appointing a Senior Director Brand Marketing to be responsible for core and leading brands. You will lead an experienced team of 4 and be instrumental in the growth of household brands.

Responsibilities:

• Define, with the SVP the overall strategic plan for the brand.
• Deliver go-to-market innovation including development of a comprehensive plan with new product concepts and forecasting that justifies the project and investment.
• Responsible for competitive analysis, industry trends, research, budget tracking and maintaining necessary marketing reports.
• Strategically analyze the brand's strengths and opportunities vs. category trends/key competitors and identifies growth areas for our core franchises.
• Oversee Brand and Marketing, including brand strategy, annual and seasonal planning, consumer insights, sponsorship, retail marketing, PR/communications, influencers, strategic partnerships, brand content, and social media.
• Manage P&L/budgets for Marketing, Creative and Product Development consistent with business strategy and goals
• Oversee brand and product marketing campaigns, including messaging strategy, creative development and 360 activation.
• Team Development - grow and develop the team across various functions and roles.

Your Experience:

• 10+ years of Brand and Marketing experience ideally in CPG food
• Team builder who develops and coaches team members to drive high performance and engagement.
• Excellent team player; knows how to build solid relationships across marketing functions (PR, integrated marketing, creative) and with various stakeholders across the organization (finance, eComm, retail, wholesale, legal, HR).
• Strong leadership skills, able to influence at a senior level
• Comfortable with a fast paced, quick moving, start-up environment.
• BA or BS in business, marketing, or related field. MBA or other advanced degree highly desired.
• In depth knowledge of key and emerging digital and social media platforms
• Open to travel