Senior Director, Integrated Marketing And Communications

Major Duties

• Revlon.com homepage, editorial, PDP, CLP development and oversight
• Be a source of knowledge and expertise on competitive digital marketing strategies, trends, services, technologies, agencies, and tools
• Email/CRM development and oversight
• Event and partnerships management
• Coordination with paid search and paid social initiatives
• Oversee analytics, reporting, and building of dashboards or ways of monitoring to share results on business
• Lead and oversee the marketing campaign planning process and strategy development in accordance with overall brand and digital growth plan.
  Involves:
  
  • Social strategy
  • Campaign strategy
  • Digital marketing strategy
  • Innovation identification and deployment oversight
  • Coordination with paid search and paid social initiatives
  • Cross-category and department calendar management and coordination
  • Email/CRM development and oversight
  • Revlon.com homepage, editorial, PDP, CLP development and oversight
  • SEO
  • Event and partnerships management
  • BA/Influencer coordination and campaign briefing
• Partner with IT and Development teams to implement and drive best in class 360 data logic and system flows
• BA/Influencer coordination and campaign briefing
• Digital platform and campaign identification and development
• Cross-category and department calendar management and coordination
• Digital marketing strategy
• Campaign strategy
• Drive sales funnel goals and meet new consumer acquisition, performance, ROAS, and engagement
• Develop and drive innovation roadmap to drive brand relevancy and continued growth metrics
• Innovation identification and deployment oversight
• Develop creative and content translating core brand messages to engaging best in class assets engaging online consumers across various channel formats
• Lead Revlon/almay.com ecommerce external and internal partnership and strategies, including social shopping channels, measurement, and planning
• Manage and build team of digital marketing professional to execute and optimize campaigns and evergreen content programs/calendars and production to achieve clear objectives
• Establish and maintain close cross-departmental and category working relationship with internal stakeholders and teams to drive consistent campaign messaging and growth
• Lead platform marketing and social digital transformation initiatives
• Plan and manage digital marketing, social, and innovation budget, forecast, and spending accountability in accordance with P&L
• Oversee on site SEO and UX improvements to drive higher value and organic traffic quality
• SEO
• Social strategy
• Delivery or monthly business insights, trends, reporting, and action roadmap to executive leadership and cross functional partners
• Partner with cross functional teams (product, retail, creative) to develop advertising assets, landing pages, editorial, emails, influencer campaigns, BA campaigns, and partnerships to drive successful campaigns at launch and beyond

Required Knowledge and Skills

• Digitally native and constantly in the know on marketplace evolutions and trends
• Well versed in vendor negotiations and contract building, with a roster of existing relationships across platforms and vendors
• Experience working with analytics platforms (sprinklr, google analytics, etc.) and in overseeing analytics departments
• Experience building, leading, and developing a team of direct reports
• Strong presentation skills and ability to present projects and campaigns to senior leadership in a digestible way with action oriented focus
• A background in owning and managing multiple budgets, forecasting, and delivering on monthly goals of spend, ROI, KPIS, and engagement growth
• Both a strong strategic thinker, with the ability to translate quantitative and qualitative data/insights into strong marketing strategies, and a highly organized “doer,” with a data-driven mentality and a bias towards action
• 12+ years experience in digital marketing, social, and creative in house or across agencies
• Ability to operate independently and bring ideas and solutions to issues raised
• Experience creating and managing creative production agencies and marketing budgets to drive demand creation, process, and campaigns across multiple projects and teams
• Knowledge and experience with social engagement and content best practices
• Experience with channel testing and methodology, lifecycle marketing programs, and juggling multiple departments across channels and content
• Strong experience in working across collaboration platforms (excel, google docs, powerpoint)
• Experience working with external agencies and vendors to bring internal projects to life
• Expertise in launching, managing, and continuing to evolve owned digital platforms, ideally with a focus on DTC ecommerce and multi category merchandising
• Strong decision-making skills and an understanding of where projects fit into overall company, budgetary, and category strategies
• Proven success in leading team(s) to develop comprehensive 360 marketing campaigns and cross-category integrations
• Experience leading multiple departments and projects across the full consumer marketing funnel (customer acquisition, conversion, and engagement) and across the marketing mix (including online and offline channels)
• Expert knowledge of digital and social best practices, agencies, vendors, and functions
• BS/BA or University degree in marketing, communications, business, or similar field. MBA preferred but not required.
• Knowledge of paid media landscape and a history in either overseeing or working closely with paid media agencies and internal teams in driving consistent paid social campaigns that align with organic initiatives
• Ability to work in a fast paced, collaborative environment
• Excellent project management skills with a strong attention to deal

#LI-KD1

The base pay range for this position in New York City is $150,000 and $215,000/year; however base pay offered may vary depending on skills, experience, job-related knowledge and location. Certain positions may also be eligible for short and/or long-term incentives as part of total compensation.

Information about Revlon’s comprehensive benefits can be reviewed with your recruiter.

This information is provided per the New York City Pay Transparency Law.