Senior Copywriter, Lifecycle Marketing

Company Description

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay, to provide a better way to send, spend, invest, borrow and save to our 47 million monthly active customers. We want to redefine the world’s relationship with money to make it more relatable, instantly available, and universally accessible. This is our mission, and it’s why working at Cash App means so much more than a job.

Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We’ve been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.

Check out our locations, benefits, and more at cash.app/careers!

We’re looking for a senior copywriter (and expert content strategist) to support a robust lifecycle marketing workstream–including email campaigns, in-product messaging, and SEO/web content optimization–geared toward acquiring new customers and retaining existing ones. We’re looking for someone who knows how to craft the right message for the right context, will advocate for the customer experience, and build strong partnerships with our growth/lifecycle marketers and channel managers. This role sits on a centralized writing team, between the UX content designers and creative copywriters, and will be uniquely positioned to help us drive consistency of voice and tone across product and brand touchpoints.

You will:

• Lead copywriting from concept to execution for email, in-app promotions, push/SMS, web landing pages, and more
• Work with partners to develop best practices for our marketing channels and continue optimizing performance through A/B testing and iteration
• Develop a content strategy and work with creatives to bring that to life
• Seek feedback on your work, build consensus among your team, and bring stakeholders along with your recommendations
• Work closely with marketing managers on messaging strategy, value propositions, and communication goals
• Partner with creatives and marketers on lifecycle marketing campaigns that increase customer engagement/acquisition and build loyalty

Qualifications

• Experience building successful partnerships with creative/art directors, designers, and product marketing managers
• A portfolio of writing samples across multiple channels (email, web, etc.)
• Attention to detail and ability to work independently on multiple projects with various deadlines
• 5+ years experience in (copy)writing, content strategy/content marketing, ideally also a background in growth/lifecycle marketing and/or UX
• Exceptional writing/editing skills and passion for the craft

Additional Information

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

Zone A: USD $184,100 - USD $225,000

Zone B: USD $174,900 - USD $213,700

Zone C: USD $165,700 - USD $202,500

Zone D: USD $156,400 - USD $191,200

To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information.

Full-time employee benefits include the following:

• Retirement Plans including company match
• Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees)
• Paid time off (including 12 paid holidays)
• Additional Perks such as WFH reimbursements and free access to caregiving, legal, and discounted resources
• Paid Life insurance, AD&D, and disability benefits
• Paid parental and caregiving leave
• Health Savings Account and Flexible Spending Account
• Healthcare coverage (Medical, Vision and Dental insurance)
• Learning and Development resources
• Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance
• Employee Stock Purchase Program

These benefits are further detailed in Block's policies. This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus. Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

US and Canada EEOC Statement

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page.

Additionally, we consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.