Senior Copywriter (Contract) Jobs

The Copywriter will write and edit copy for a variety of projects including: web, email, seasonal brand campaigns, PDP product copy, catalog and social media. This role will work closely with the Global Creative Director, Sr. Designers, Digital Designers, Site team and other Marketing partners to brainstorm ideas, create concepts, and develop on-brand storytelling. You will be responsible for consistently enforcing and elevating the overall brand voice and tone for team while creating easy-to-understand narratives that resonate with our consumer across all channels. Our ideal candidate for this role is a special fit, someone that is tactical, fluent in their craft, scrappy, and embraces a small team environment. This role reports to the Global Creative Director.

Essential Functions/Responsibilities:

• Be a product expert to help consumers understand the “why” behind our brand, products, benefits, and technologies.
• As needed, assist in developing copy for all social media platforms.
• Interpret creative briefs to develop and produce creative concepts through execution.
• Translate strategic marketing initiatives into informative and compelling copy solutions.
• Develop and maintain the copy style guide for new hires and future partnerships.
• Work with cross-functional partners to understand seasonal product lines and emerging technologies.
• Comfortably vary voice, style, and other characteristics demanded by company, or target audience at hand.
• Stay on top of trends through business/industry monitoring and outside resources.
• Thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times.
• Strategic A/B testing of copy/subject line testing for email.
• Lead copy creation for email, web and product copy while crafting overarching stories, themes, and campaigns.
• Stay updated on appropriate style guidelines and brand voice for consistency in messaging.
• Help differentiate our products through effective but engaging product-driven storytelling.
• Work closely with graphic and digital designers in writing all headlines, and taglines for marketing communications.
• Ability to effectively present one’s own ideas and rationale for writing, concepts, creative in an effective and persuasive manner, both internally, and externally.
• Consult with the Creative Director, designers, production, and marketing personnel as necessary to achieve both long-term and short-term brand/marketing objectives.
• Develop and maintain the highest editorial standard for all copy and ensure that it conforms to the evolving brand voice while engaging our target consumer.
• Manage time and establish priorities while maintaining flexibility to respond to changing demands.
• Continually raise the bar on creativity, writing fresh copy that connects with the desired audience and drives action.
• Revise copy based on feedback/direction.
• Work directly with the Creative Director to effectively communicate SOREL’s brand voice and tone consistently across a variety of consumer-facing channels aligning with brand positioning and strategy.
• Collaborate closely with Marketing, Product, Brand Creative, and eCommerce teams to develop and communicate brand positioning, seasonal narratives, and product stories.
• Help communicate creative ideas in presentations.
• Ensure written materials are clear, concise, and persuasive to help bring the program strategy to life.
• Proofread written work and online content.