Sales & Marketing Demand Generation Specialist

The GEA Way
At GE Appliances, a Haier company, we come together to make “good things, for life.” As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.
The GEA Way philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities.
Interested in joining us on our journey?
GE Appliances is a leader in the Contract Pro and Air & Water channels. The Demand Generation Specialist is an entry-level marketing and sales position that plays a critical role in helping build a pipeline of qualified B2B lead opportunities. In this marketing & sales position, you will be assigned a B2B customer channel and be responsible for developing a strategic plan to generate new business leads using lead generation sites, account-based marketing, marketing automation, and supporting the development of marketing content.
Position
Sales & Marketing Demand Generation Specialist
Location
USA, Louisville, KY
How You'll Create Possibilities

• Provide email campaign, website, and SEM analytics and reporting.
• Build relationships and rapport with potential customers (builders, contractors, property managers, designers, architects) to understand their business and what’s important to them. Use these insights to work with the marketing team to develop content and materials.
• Build and maintain Marketing Cloud database to enhance marketing automation reach and impact.
• Route qualified opportunities to appropriate sales team members in Salesfoce.com.
• Launch B2B marketing demand generation campaigns to drive conversion; determine the best approach for sales regions, segment targets, and local markets.
• Partner with GE Appliances Region Managers, Area Sales Managers, and Inside Sales team to identify and prioritize lead targets, build and maintain relationships to help facilitate lead conversion.
• Track and manage leads generated from website, events/tradeshows, and lead generation sites (Dodge, Build Central, ALN, etc.) in salesforce.com.
• Be a liaison with key lead generation vendors to enhance partnerships, optimize processes, and fully leverage lead generation capabilities.
• Utilize marketing cloud and CRM tools to determine the best way to follow up with potential customers for your segments that will drive conversion.
• Lead all activities related to prospecting and finding new lead opportunities in your assigned customer segments.
• Provide regular (weekly or biweekly) CRM performance metrics and conversion status reporting to sales and marketing leadership.

What You'll Bring to Our Team
Qualifications/Requirements

• Bachelor’s degree from an accredited College or University in Business, Marketing or Communications.
• Some travel required for domestic travel to customer sites, tradeshows and market visits.
• Minimum 1 year of marketing and/or sales experience.

Preferred:

• Comfortable talking to potential clients via phone, email and through social media to find new business
• Organizational Skills - Demonstrates strong ability to effectively prioritize and multi-task on a daily basis
• Initiative - Demonstrates resourcefulness, takes ownership and be accountable for your work
• Experience with implementing and measuring marketing and/or demand generation campaigns
• Communication Proficiency – utilizes effective interpersonal communication skills in the day to day operations of the department
• Ability to interface with all levels of management, customers and peers
• Proactive self-starter with the ability to work independently with demonstrated history of strong project management capabilities
• Strong working knowledge of Microsoft Office suite

Our Culture
At GE Appliances, creativity meets passion and conversations lead to exceptional outcomes and experiences. We respect and value the unique backgrounds and experiences that everyone brings to GE Appliances. We believe a diverse workplace, where everyone is included and people can be their true and authentic selves, fosters creativity and innovation. We know our differences are our greatest strength. The very best innovations across every function of a company come from diverse teams. Our commitment to ensuring a safe and inclusive workplace where everyone is valued allows employees to perform at their best, every day. Diversity at GE Appliances helps us achieve zero distance to our owners, innovate smartly and connect to the communities and customers we serve. We encourage and support the ideas, aspirations, and the wellbeing of everyone - our employees and our communities
GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GEA, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.
GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S
If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail to [email protected]