Retail Brand Manager Jobs

Position Location: Dearborn, MI
Department: Marketing
Reports To: Sr. Retail Brand Manager
Job Classification: Remote
FLSA: Exempt
Job Band: Professional
Summary
Responsible for the development of the strategic marketing and merchandising direction for account partners within an assigned channel, based on meeting brand objective, department strategy, and sales goals. Plans will reflect the voice of the brand while driving demand across key markets/segments and the sell-in/sell-through of Carhartt product. This role will help to bring the Carhartt brand to life on the retail floors and online at the all-important point of decision and drive loyalty.
We are All Leaders at Carhartt
In our words and by our actions, we strive to emulate the hardworking example set forth by our founder, Hamilton Carhartt. We Lead Business by creating value, delivering on results, and making changes along the way. We Lead Self by being inclusive, recognizing that our differences make us stronger as we strive to build a better world, together, for all hardworking people. We Lead Others by communicating and clearly defining the path as we walk bravely into the future. Working at Carhartt, we are all given a seat at the table and the honor of continuing the legacy.
Responsibilities
Collaborate with Sales, Product, Planning and internal Marketing partners in an effort to manage the transformation of the Brand Marketing strategy channel and account specific 3-year/annual plans and seasonal go-to-market execution
Act as a strategic partner and primary point of contact with assigned account partners, collaborating and developing relationships with these partners to lead highly impactful integrated marketing and merchandising plans while driving ROI
Plan, develop, implement and manage retail strategies designed to drive traffic and revenue, increase brand awareness and penetrate multiple consumer segments, within a given Region and/or channel of distribution
Manage complex omni-channel marketing programs that cross multiple account partners, departments, business categories and multiple marketing vehicles
Help define and sell-in the vision for product presentation and communication that best inspires the consumer in support of Carhartt’s Visual Standards both in-store and online
Develop, implement, manage and help optimize an account planning process to drive revenue, increase brand and product awareness with targeted consumer segments and support corporate Sales and Marketing initiatives at the account level
Plan, track, provide monthly spending estimates and measure the annual budgets of assigned account partners by reporting return on investment (ROI) for omni-channel marketing and merchandising programs on a quarterly, seasonal and annual basis to ensure revenue goals are being achieved
Act as liaison between Sales, Planning and Marketing, helping to lead the development and activation of marketing programs delivering creative, media plans, in-store, online brand experiences and social media tools and other custom programming
Keep abreast of consumer trends by assigned channel of distribution, as it relates to social, on-line, omni-channel and retail behaviors, to develop and implement relevant and effective marketing programs that grow the Carhartt brand and business
Mid-to-high level complexity of accounts requiring strong communication amongst teams to create plans and strategy requiring understanding of business acumen
Responsible for building relationships and partnering with individuals in marketing and others (ex: Buyers, Planning, Operations, E-commerce, etc) for assigned accounts
Education
Bachelor's degree or equivalent years of experience required in Related Field
Required Skills and Experience
5 or more consecutive years of marketing experience
2 years of merchandising experience preferred
Strong background with the apparel, retail, or consumer product industry
Self-starter with the ability to plan, develop, prioritize, implement, and manage retail strategies designed to drive traffic and revenue, increase brand awareness, and penetrate multiple consumer segments, within a given channel of distribution
Problem solver with strong verbal and written communication skills with attention to detail
Strategic and creative thinker with the vision to push beyond what has already been accomplished
Ability to establish an independent view, effectively collaborate in decision-making, with the ability to influence and motivate others
Demonstrated understanding of accounts, channels, consumers, and competitive set relevant to assigned account partners
Intermediate merchandising skills with the ability to integrate omni-channel marketing, sales, planning, etc.
Demonstrated ability to manage relationships and facilitate meetings with accounts, agencies, and external resources
Strong organizational skills with demonstrated ability to handle a variety of tasks and prioritize workload
Working Conditions
Office Environment
Travel (50%)
Remote location: Associate will have no regular requirement to be on-site. Travel on-site is limited to special events.
Tobacco Free
#LI-Remote