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Product Marketing Manager, F2 Marketing
Company | Amazon Fashion |
Address | Seattle, WA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Retail Apparel and Fashion |
Expires | 2023-09-17 |
Posted at | 8 months ago |
Description
- Partner with Automation & Tech POCs to develop and optimize automated content on Email
- Partner with Central Outbound teams to influence templates, visuals, messaging across Automated Emails
- Partner with Internal Creative Partners to develop and create best-in-class visuals & copy for our Outbound campaigns
- Share weekly performance, learnings, upcoming launches with Senior Leadership during Weekly Business Reviews
- Build & Launch Email & Push campaigns using Sonar
- Partner with North American Stores Marketing to secure dedicated Push notifications for key launches
- Input HOutbound strategies/performance recaps into forward-looking strategy docs and/or hindsight docs (e.g. QBR/OP1)
- Pull data using Sonar and/or datanet queries
- Unlocking net-new opportunities in Outbound (e.g. SMS)
- Pulling data from the Outbound channel to understand trends in customer engagement and optimize strategy based on what's working well.
- Inputting campaign requests to our Creative team for forward-looking seasons, launches, High-Velocity Events (HVEs), etc.
- Building & launching Fashion, Sports & outdoors Emails and Push notifications
- Advocating for Fashion, Sports & Outdoors campaign presence and improvements with central stakeholders (Central Outbound, NAS-M, WW-E) during moments of newness/HVEs.
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing large amounts of data, including customer segments and online campaign metrics
- Experience managing and measuring marketing performance in various channels
- Experience using data and metrics to drive improvements
- Experience presenting ideas to various levels of an organization to gain support for initiatives
- Knowledge of analytical reporting tools (ie Excel, Tableau)
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