Senior Product Marketing Manager

About Adaptiva

Adaptiva provides serverless endpoint management that eliminates the need for a vast IT infrastructure and monitors itself by automating traditionally manual tasks. Leveraging innovative peer-to-peer protocols, the Adaptiva Edge Platform is powered by the surplus capacity of existing devices already on the network – in the office or working from home. This enables IT to continuously deliver software, configurations, and patches to endpoints no matter where they are. The world’s largest enterprise organizations and government agencies rely on Adaptiva for real-time endpoint visibility and content delivery, as well as automated compliance checks, remediations, and patching without ever throttling the network or the end user experience.

About this role

We are looking for a Sr. Product Marketing Manager (PMM) to help us successfully bring Adaptiva’s solutions to market.

You will have the mission-critical responsibility to clearly explain our platform, our products, and articulate our unique benefits and technical differentiators. The PMM must acquire a deep technical knowledge of our products, our market, and how Adaptiva solves our customers’ challenges.

As PMM you will take ownership of the product positioning and messaging, competitive differentiation, marketing assets, and sales enablement.

This is full-time, hybrid role, based at our offices in Kirkland, Washington.

Responsibilities

• Support product launch activities and assist with tradeshows, events, and technical sales training activities.
• Support demand generation initiatives that drive demand and pipeline creation content creation.
• Enable the Sales team by keeping them updated on the product portfolio and developing sales-enablement kits that support the selling process.
• Write detailed technical product description and marketing materials for our product offerings.
• Produce and maintain technical use cases and case studies to strongly showcase our product strengths.
• Cooperate with the Product team and management on market analysis, trends definition and competitive intelligence.
• Develops product positioning and messaging that differentiates Adaptiva’s products in the market.
• Support our Product and Marketing teams in deep technical competitive analysis to uncover key customer insights that drive positioning for our existing products as well as ideas for new features or benefits.
• Create and maintain technical white papers, presentations, product guides, web content, reports, datasheets, and blog posts to support the customer journey and to help customers make educated purchasing decisions.

Requirements

• Bachelor’s degree in computer science, engineering, or related field.
• Your written and oral communication skills are superb, and you can explain complex concepts clearly for a variety of audiences.
• Experience with enterprise software products.
• 7+ years of demonstrated experience as a Technical Product Marketing Manager.
• Team player that works well in collaborative situations with geographically dispersed teams.

How to apply

Send your resume and cover letter in .pdf format to [email protected]

Adaptiva participates in E-Verify for work authorization.

This role does not provide visa sponsorship.

Adaptiva is committed to a diverse and inclusive workplace and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

The annual salary range for the position is $130,000 – $165,000 (depending on experience).