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Company | L'Oréal |
Address | Pasig, National Capital Region, Philippines |
Employment type | FULL_TIME |
Salary | |
Category | Personal Care Product Manufacturing,Manufacturing |
Expires | 2023-06-04 |
Posted at | 1 year ago |
Summary
Define and execute brand strategy, leveraging strong consumer insights, optimizing paid-owned-earned marketing mix, and steering with collaborative leadership to deliver growth ambitions.
Define and execute brand strategy, leveraging strong consumer insights, optimizing paid-owned-earned marketing mix, and steering with collaborative leadership to deliver growth ambitions.
- Category and consumer insighting: Data analytics rooted in consumer truths and trends
- Demand planning: Working with Operations team for monthly forecast and supply planning
- Offline-and-online channel strategy: Focused on e-commerce acceleration
- Product portfolio management: Key launches animation and hero product support
- 360 Campaign planning: Establish & execute Paid/Owned/Earned strategies across consumer funnel
- Planning & organizing new product launches & implement planned activations relevant to brand image & strategy
- Proposing, planning, managing & executing marketing plans & activities according to brand strategy to meet brand & organization goals & objectives
- Managing A&P budget efficiently according to priority
- Ensure monthly sales forecast accuracy is meeting KPI
- Identifying opportunities and gaps for the brand based on data analysis / research
- Manage & liaise with internal & external business partners on planning & execution of communication & promotional campaigns within timeline
- Preparing monthly business meetings with presentation on business updates, market insights & upcoming plans with clear key messages for senior management
- Ongoing compilations & reviewing of competitors’ marketing activities
- At least 4 years of experience in FMCG or beauty marketing
- Consumer centric and good in data analysis
- Team player & highly adaptable
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