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Part-Time Social Media Assistant
Company | St. John's University |
Address | Queens, NY, United States |
Employment type | FULL_TIME |
Salary | |
Category | Higher Education |
Expires | 2023-07-22 |
Posted at | 10 months ago |
St. John’s established in 1870, has three New York City campuses; international locations in Rome, Italy; Limerick, Ireland; and Paris, France; and study abroad locations around the world. The Princeton Review and other top rankings consistently recognize the University’s outstanding academics, diverse student body, dynamic internship and volunteer opportunities, focus on student life, and diverse study abroad offerings. St. John’s University offers more than 100 undergraduate and graduate programs in its six colleges and schools, with a growing number of programs offered online. The University is accredited by the Middle States Commission on Higher Education and 12 other major academic and professional associations.
- Research and source new alumni-driven content in collaboration with colleagues in Alumni Relations and Advancement.
- Identify and engage social influencers for social-specific content.
- Monitor and engage in relevant social discussions about the University, its community, and existing campaigns or initiatives.
- Gather and analyze analytics on how content is performing to share recommendations based on findings with Social Media Manager and Digital Team.
- Create and schedule day-to-day content that educates and engages our audience and supports the University's priorities.
- Provide on-site/real-time coverage for a limited selection of priority alumni events and post updates on social from events.
- Perform quality assurance for all social media platforms, monitor community posts, identify those of concern, and alert appropriate SJU offices.
- Run ad campaigns to support Advancement's giving initiatives throughout the year, including President's Dinner, SJYouGive and Endowed Scholarship funds.
- Monitor budgets on a regular basis to ensure campaigns are delivered in full.
- Work with Advancement's Account Director weekly to prioritize requests and content submitted in basecamp.
- Work closely with Associate Director to develop monthly/quarterly/yearly content plans to showcase alumni success stories, events, and pride.
- Provide strategic recommendations or direction on given initiatives, identify key messages or value propositions, and communicate findings to the rest of the team.
- Generate consistent traffic and leads from our social networks to University websites.
- Must have 2-5+ years of experience with social media and ad management
- Bachelor's degree and/or equivalent experience
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