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Mi - Marketing Specialist
Company | Niterra North America |
Address | , Wixom, 48393, Mi |
Employment type | FULL_TIME |
Salary | |
Expires | 2023-07-25 |
Posted at | 11 months ago |
Responsibilities:
Essential Duties:
- Support events coordination and activation, to include consumer and customer events, and small and large trade shows
- Track and measure results, make recommendations for improvements
- Adhere to all company policies and procedures including IATF-16949 and ISO14000 related policies as applicable
- Support and help developing motor sports program and annual events
- The ability to potentially multitask in the Aftermarket group within the different functional areas.
- Support and help developing a marketing strategy with focus on growth of our family of brands through appropriate communication channels
- Manage marketing programs as needed (examples include, but not limited to: NGK NTK Gearhouse, Newsletters and Shop Squad)
- Manage outside vendors on various marketing projects, merchandise initiatives
- Work with Marketing Management to improve our social media exposure
- Attend select customer and industry events to keep abreast of trends and topics to enact campaigns to leverage NGK’s leadership role in the industry
- Work with Sales, Marketing and Product Managers to create effective content for use in all marketing and communication materials, including product flyers, videos, commercials, training, events and more
- Assist in managing, review, approval and tracking of marketing collateral and advertising calendar
- Flexibility in being able to work in different areas of marketing, brand, events, social, digital, creative.
Academic Skills/Knowledge/Experience:
- Possess mental faculties consistent with performing at least the minimum essential functions of the job required
- Proficiency in MS Office, ability to prepare simple spreadsheets and program analysis
- 3 years experience in the automotive industry or related field
- Knowledge of social media tools (Facebook, Instagram, Twitter, TikTok, etc)
- Ability and willingness to travel as needed (up to 20% of the time)
- Strong technical automotive knowledge is preferred Good understanding and knowledge of motorsports activities and consumer engagement events
- A passion for and understanding of brand communications and content
- Bachelor’s degree in Marketing, Communications, related field or equivalent experience
- Excellent verbal and written communication skills
- Basic knowledge of trade shows
- Experience with motor sports, events, advertising, digital communication and/or creative is preferred
- Experience in leading and managing projects and programs effectively
- Good marketing/planning and organizational skills
Physical Requirements:
- Ability to drive a car
- Ability to lift 40 pounds
- Ability to perform business travel by public transportation
- Ability to communicate verbally
- Ability to see and hear (correctable)
Potential Hazards:
- Normal travel-related hazards
- Normal office and warehouse hazards
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