Media Specialist Jobs

BASIC PURPOSE: Support all functions of media activations. This is a role that requires, leveraging the two in tandem to improve on results. Will leverage foundational knowledge in media, campaign development and performance tactics across traditional and digital channels to improve results. Will work closely with external agency partners and cross-functional teams across Marketing (including Analytics, Creative, Product Marketing, Web and Promo).

POSITION RESPONSIBILITIES:

• Review monthly Agency deliverables for accuracy.
• Stay abreast of the North America advertising landscape including data, product updates and content innovation, make recommendations where appropriate.
• Manage and owns the quarterly campaign guide that provides a historical database for the marketing department.
• Work with agencies to establish timelines for media activation, tracking progress and managing expectations across stakeholders.
• Work integrally with all internal team members to facilitate the process of developing great work.
• Partner with media team to support all functions of NCL advertising, including media & creative strategy, development of assets, execution and optimization.
• Ensure accurate deployment of all media channel campaigns (TV, OLV, Audio, Digital, Social, Search) reviewing campaign elements including assets, audiences, landing pages, and budget with Media team.
• Perform other job-related functions as assigned.
• Research and support relationship and creative development with content creators and social media influencers.
• Consider consumer journey across all relevant media channels, including but not limited to: TV, OLV, Audio, Display, Social, Search, OOH & Print, and can apply learned insights to ensure media KPIs & objectives are communicated and met.
• Each quarter, partner with Media team and Agency to develop a deeper working strategic and tactical knowledge of one new channel each Quarter (we will work with you to align on which channel to dive in to each Quarter).
• Work with Media Coordinator to collaboratively manage advertising campaign development for various campaigns, including briefing, timeline management, creative feedback and trafficking.

KNOWLEDGE AND EXPERIENCE:

EDUCATION: Bachelor's Degree in Marketing, Communications, or related field; and or any equivalent combination of relevant work and education experience.

EXPERIENCE: 2 years of advertising agency or related experience in advertising campaign strategy/digital experience preferred. Experience working with creative teams to develop advertising campaigns. Experience in reviewing media plans and performance across Paid Social, Programmatic, Display, Video. Advertising experience a plus. WorkFront experience a plus.

KNOWLEDGE & SKILLS:

• Understanding of the customer journey and ability to guide creative feedback from the consumer point of view.
• Keen eye for detail.
• Ability to move quickly and prioritize based on business needs.
• Meticulously organized with experience managing and maintaining project timelines.
• Proactive learner and self-starter, able to independently navigate and execute.
• Strong written and verbal communication skills, particularly with cross channel teams and vendors. Developed skills in research and analysis.
• Adept at using Social and Digital media to meet business objectives, hungry to stay up to date on latest platform updates and technologies, and skilled at working with and developing customer journeys.