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Manager I - Paid Social Media
Company | Disney Parks, Experiences and Products |
Address | Celebration, FL, United States |
Employment type | FULL_TIME |
Salary | |
Category | Entertainment Providers |
Expires | 2023-07-21 |
Posted at | 10 months ago |
“We create happiness.” That’s our motto at Walt Disney Parks and Resorts. And it permeates everything we do. At Disney, you’ll help encourage that magic by enabling our teams to push the limits of entertainment and build the never-before-seen! Are you ready to join this team and make your impact?
- Keep current on the social media advertising industry and propose new ideas to further enhance campaign tactics and capabilities
- Maintain relationships with platform or vendor partners
- Ensure proper campaign setup to track accurately in Adobe SiteCatalyst and paid social buying platforms– YouTube, Meta, Snapchat, TikTok, Pinterest
- Handle the execution and reporting of ad, landing page, and vendor beta testing initiatives
- Run bid rules and optimization efforts at the campaign, audience, and ad levels to drive account performance
- Utilize team workflow system to lead and complete assignments as well as possess the ability to prioritize assignments based on urgency and importance
- Review or provide regular reporting to add insights and provide commentary to explain variations
- Collaborate with management, team members and social outlets to define policies, processes and procedures to further drive efficiencies and performance for key stakeholders
- Run the daily campaign optimization efforts of assigned accounts to ensure they are achieving the traffic, engagement, and conversion goals set for each campaign
- Implement, lead, and optimize paid social advertising campaigns
- Handle daily budget tracking process to make sure pre-defined spending levels are on pace
- Build weekly reporting and present results, optimizations, and recommendations to leadership and internal partners
- Analyze accounts and platforms to identify key insights, trends, and testing opportunities
- Create strategy proposals for new campaigns or account structures based on objectives provided by strategy partners
- 3+ years driving paid social media advertising campaigns
- Must have a detailed working knowledge of Google Ads and Meta Ads Manager interfaces. Familiarity with Snapchat, Pinterest and TikTok a plus
- Comfortable working with team members at all levels, including senior management
- Ability to work well with cross-functional teams and prioritize time
- Familiarity with a major web analytics vendor such as Adobe Analytics (Omniture), Coremetrics or Google Analytics 360 to drive tactical decisions
- High proficiency with Microsoft Excel
- Four-year college degree or equivalent work experience. Any Marketing, Business, Social Media, Analytics, or Statistics degree/background is a plus.
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