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Company | Toast |
Address | United States |
Employment type | FULL_TIME |
Salary | |
Category | IT Services and IT Consulting,Software Development,Technology, Information and Internet |
Expires | 2023-07-21 |
Posted at | 11 months ago |
Toast is driven by building the restaurant platform that helps restaurants adapt, take control, and get back to what they do best: building the businesses they love.
- User journey mapping
- Audit current web pages, flows, interactions, and new prototypes to identify optimization opportunities through:
- Analysis of performance data, heatmaps, and interaction data
- Competitor analysis
- Manage a full pipeline of projects with competing deadlines and check-in points
- Use user-centered design best practices to iterate on page designs to improve the user experience
- Push the visual design of our site forward by ensuring that every design portrays our brand beautifully, effectively, and with a mind to the industry’s current styles, trends, and patterns
- Demonstrate a deep understanding of our audience by creating and optimizing brand stories and design narratives on every page
- Usability testing
- Connect qualitative and quantitative data to form design/UX hypotheses
- Redesign marketing website pages, landing pages, site flows, and other website components to increase conversions
- Experience prioritizing and managing projects efficiently
- Proficiency with UX design tools like Figma
- Experience with A/B and multivariate testing
- 5+ years of experience in web design, with examples of improving conversion rate through design
- Knowledge of the marketing funnel and phases of the buyer journey
- Knowledge of Conversion Rate Optimization (CRO) best practices
- Experience with analytics and optimization tools (like Google Analytics/Optimize, Heap, Optimizely or AB Tasty) is a plus
- Experience running usability tests is a plus
- Track record of leveraging data to inform design decisions
- Background in UX design
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