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Marketing Specialist Wfh Jobs
Company | HCA Healthcare |
Address | Nashville, TN, United States |
Employment type | FULL_TIME |
Salary | |
Category | Hospitals and Health Care |
Expires | 2023-08-17 |
Posted at | 9 months ago |
Description
- Family support through fertility and family building benefits with Progyny and adoption assistance.
- Employee Health Assistance Fund that offers free employee-only coverage to full-time and part-time colleagues based on income.
- Additional options for dental and vision benefits, life and disability coverage, flexible spending accounts, supplemental health protection plans (accident, critical illness, hospital indemnity), auto and home insurance, identity theft protection, legal counseling, long-term care coverage, moving assistance, pet insurance and more.
- Time Away From Work Program (paid time off, paid family leave, long- and short-term disability coverage and leaves of absence)
- Consumer discounts through Abenity and Consumer Discounts
- Employee Stock Purchase Plan with 10% off HCA Healthcare stock
- 401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service)
- Referral services for child, elder and pet care, home and auto repair, event planning and more
- Comprehensive medical coverage that covers many common services at no cost or for a low copay. Plans include prescription drug and behavioral health coverage as well as free telemedicine services and free AirMed medical transportation.
- Free counseling services and resources for emotional, physical and financial wellbeing
- Education assistance (tuition, student loan, certification support, dependent scholarships)
- Colleague recognition program
- Retirement readiness, rollover assistance services and preferred banking partnerships
- Demonstrate a strong understanding of B2B marketing and demand generation, lead nurture/engagement, content syndication and paid promotional programs.
- Develop and coordinate campaign copy, emails, timelines, and supporting material that conveys our value and services as it relates to the market/target segment. Coordinate with content and graphics leads and with approval processes.
- Other duties as assigned or needed by business.
- Demonstrate strong capability in using email marketing, CRM systems, and database management.
- Track and report ROI of campaigns and key demand initiatives to stakeholders, support data-driven decisions on campaign development.
- Plan and execute integrated marketing campaigns that position and promote CereCore’s services – including outbound campaigns, inbound paid lead generation programs, events, presentations, webinars, sales positioning, etc.
- Manage allotted campaign budget to maximize return on investment and to ensure marketing deliverables are executed within the agreed upon cost and timeframe.
- Collaborate with business development and service line leadership on campaign effectiveness, and updates needed to value propositions, battlecards, and service/solutions positioning.
- Ensure alignment with business development (pre-sales team) for the best outcomes on marketing programs. Collaborates with the team to ensure they are well prepared with campaign materials, pitch decks, lead follow-up, and sales resources.
- Serve as team lead for HubSpot marketing automation and prospect database segmentation. Coordinates workflows, data integrity, email marketing, and lead assignment processes.
- Collaborates with other marketing team members including events lead, digital and design lead, and content strategists to maximize use of content and campaign components.
- Undergraduate Degree required
- One or more years related experience
- Process-oriented, resourceful, organized, that prefers to use analysis and planning to streamline efforts
- Excellent organizational skills with a proven record of managing multiple projects simultaneously and strong attention to detail required
- Experience with Marketing Automation tools and CRM systems, HubSpot and Salesforce preferred.
- Tireless, confident, determined professional with great communication skills and enjoys a collaborative team environment where team wins are celebrated
- Proficient in the use of MS Office and PowerPoint. Proficient in AP Writing Style
- A strong understanding of healthcare technology buyer audience (typically the C-suite), market dynamics and requirements
- Strong understanding of lead generation and nurture, as well as typical B2B content syndication and paid promotional programs.
- Power-user capability in using email marketing, CRM systems, and database management.
- Strong analytical and process skills
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