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Marketing Specialist, Leadville Race Series Open To Remote
Company | Life Time Inc. |
Address | Lafayette, CO, United States |
Employment type | FULL_TIME |
Salary | |
Category | Entertainment |
Expires | 2023-08-20 |
Posted at | 9 months ago |
- Coordination and project management of communication with athletes, vendors and internal stakeholders for key Life Time Events objectives, including the Life Time Grand Prix
- Other duties/responsibilities as assigned
- Manages workflow between marketing team and external vendors, including graphic designers, digital media and public relations agencies
- Sources, secures and executes designated marketing tactics within specific budget parameters through email, social, digital, direct mail, grassroots and OOH channels
- Administers periodic website, social media, digital campaign and grassroots audits to ensure proper registration growth and objectives are met
- Drafts new marketing plans upon end of season, adjusting for past tactical performances
- Administers periodic qualitative and quantitative market analysis (surveys, focus groups, demographic analytics, etc.) and presents findings to senior staff
- Leads with local public relations and community teams/resources as needed
- Manages the on-site marketing responsibilities in collaboration with event operations, partnership activation, athlete services and public relations teams, including live social plan, management of content creators and on-site media members
- Coordinates procurement processes, including event finisher medals, apparel/merchandise and related items
- Supports Sr. Brand Manager with short and long range, strategic marketing and business development objectives
- Coordinates and supports grassroots marketing efforts in event markets as needed, including Life Time club activities and local partners
- Must have intimate working knowledge of Facebook, Twitter, Instagram and YouTube
- Must be energetic and confident in new scenarios
- Must be passionate about events, and well-versed in endurance sports
- Demonstrates positive energy to effectively represent brand both internally and externally
- Must have strong computer skills in Word, Excel, Outlook, and PowerPoint, as well as basic experience in Adobe CS (Illustrator, Photoshop, InDesign) and have great adaptability on new software systems
- Bachelor's Degree in Business or a related field
- 3-5+ years prior event or brand marketing experience including event production and operations a plus
- 3-5+ years prior Direct to Consumer marketing experience
- Active driver’s license
- Knowledge of endurance sports, ideally across the disciplines of cycling
- Basic video editing skills
- Training and professional development
- Discounts on Life Time products and services
- Retirement savings plan with company match (21 years of age and older)
- A fully subsidized membership
- Paid sick leave where required by law
- Paid time off, including vacation and paid sick leave
- Short term and long term disability insurance
- Pre-tax flexible spending and dependent care plans
- Medical, dental, vision, and prescription drug coverage
- Maternity leave and adoption assistance
- Life insurance
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