Marketing Manger, Dental Software Sales

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We develop, manufacture, and supply dental implants, clear aligners, instruments, CADCAM prosthetics and biomaterials for use in esthetic dentistry, tooth replacement and restoration solutions or to prevent tooth loss.
We empower our employees to perform and make an impact, to question the status quo, to drive change, to stay ahead of the competition. From the first Dental Implant in 1974 to the latest Digital Solution – we do things differently than others
We deliver innovation based on evidence. This is part of our employer culture as well as an exceptional team spirit that truly encourages diversity and a powerful “can-do” attitude.

#WeChangeDentistry every day. Be part of it.

Reporting to the Sr. Director of Software Sales, North America, you will be the primary owner of the Straumann Group/CareStack Marketing & Lead Generation Initiatives. The Marketing and Lead Generation Manager is responsible for managing all marketing operations of the CareStack Business Unit including development, planning, and execution of various marketing programs and lead generation initiatives in support of the CareStack growth goals and brand. This position interprets business objectives and develops successful lead generation campaigns from idea to execution. They also ensure that CareStack/Straumann message is clearly defined and distributed across all channels and targeted audiences, as well as the coordination of the organization’s marketing budget.

The Marketing and Lead Generation Manager is responsible for building strong relationships with the field sales team to meet lead referral goals. A Primary initiative is to lead the Lead Generation activities of the field sales team by delivering the following but limited to; field training sessions, local/regional events, remote content webinars and other field level initiatives that support lead referral goals. In addition, the Marketing and Lead Generation Manager will administer the organization’s digital marketing program, including but not limited to; social media, website, webinars and email campaigns to ensure lead generation and brand consistency.

The Marketing and Lead Generation Manager will collaborate closely with the entire Straumann/CareStack team to support and implement lead generation programs. In meeting the goal of creating a consistent and repeatable lead generation funnel, the Marketing and Lead Generation Manager will work with the Straumann’s internal marketing team to create and launch marketing efforts as well. These vital relationships will support business goals by generating leads for the sales team. The Marketing and Lead Generation Manager will help navigate these close relationships to build out a consistent and repeatable sales lead generation funnel.

Responsibilities will include but are not limited to:

• Closely interact with sales, marketing, education, training, logistics, and other functions to implement strategies and tactics to drive revenue and profit growth
• Overseeing Straumann Group/CareStack Marketing Initiatives
• Experience in planning and executing marketing events
• Responsible for planning and coordinating marketing campaigns
• Plan and execute other strategic and operational projects, campaigns and programs as needed
• Identify and develop key opinion leaders, product champions, and speakers
• Track and monitor sales trends and provide product forecast
• Develop the go-to-market strategy with key stakeholders and plan and implement pre-, at-, and post-launch marketing and education initiatives
• Closely collaborate with the global headquarters and regulatory to prioritize goals
• Collect, consolidate, and communicate voice of customers including product feedback and development needs to senior management and world headquarters
• Develop sales enablement tools per business need
• Responsible for all activities and results for lead generation
• Charged with communicating the marketing plans to all parties and building awareness and positioning for CareStack’s brand within and outside the Straumann customer base

• Creating, implementing and organizing lead generation content and promotion.
• Charged with the overall management of Straumann Group/CareStack distribution network including but not limited to; Straumann and Neodent Implant Business to increase client engagement and grow North American market share.
• Supports and organizes market leading conferences, trade shows, and events.
• Responsible for leadership, direction, and management of the marketing and creative services team, including employees and third-party vendors.
• Coordinating marketing projects from start to finish.
• Building brand awareness and positioning.
• Overseeing social media marketing strategy and content marketing.

• Travel up to 20%

Minimum Qualifications

• Bachelor’s Degree in any discipline
• 3+ years of Marketing Experience
• 5+ years of sales experience

Preferred Qualifications

• Customer-oriented mind set (internal and external customers)
• Ability to manage multiple projects and meet deadlines in a fast paced and challenging environment
• Excellence communication skills both verbal and written with the ability to communicate at all levels of the business and globally
• Knowledge of dental sales or medical sales
• Strong product marketing skills and business acumen
• Ability to develop business cases and marketing plans
• Excellent Microsoft Office skills
• Knowledge of software sales
• Strong project management skills
• Strong analytical and forecasting skills
• Excellent interpersonal skills, team player, with a focus on collaboration
• Effective communication skills
• Sales experience
• Experience managing marketing budgets
• Demonstrated ability to thrive in an environment of change
• Demonstrated ability to create original content and distribute via different platforms
• Strong sense of ownership

#LIRemote

Additional Information

Whether you’re looking to build your career, improve your health, or brighten your SMILE, we offer generous benefits to help you achieve your goals.

• Very Competitive total compensation plans (some positions include discretionary bonus, or Performance Share Units).
• Generous PTO allowance - plenty of time to recharge those batteries!
• Great health, dental and vision insurance packages to fit your needs to ensure you’re happy and healthy. Straumann contributes a healthy portion towards employees’ premium.
• A 401(K) plan to help you plan for your future with an employer match

Please understand that we do not need external support by recruiting agencies and consultants to fill this vacancy. Thank you for respecting this.

Videos To Watch

https://youtu.be/3lq5BLAvIdQ

For Colorado residents and positions within Colorado

For California residents and positions within California

For Washinton residents and positions within Washington

Salary: $120,000-140,000/Annually + annual bonus. The final pay for this position will vary based on geographic location and candidate experience relative to what the company reasonably anticipates for this position.

Whether you’re looking to build your career, improve your health, or brighten your SMILE, we offer generous benefits to help you achieve your goals.

• Generous PTO allowance - plenty of time to recharge those batteries!
• A 401(K) plan to help you plan for your future with an employer match
• Great health, dental and vision insurance packages to fit your needs to ensure you’re happy and healthy. Straumann contributes a healthy portion towards employees’ premium.
• Very Competitive total compensation plans (some positions include discretionary bonus, or Performance Share Units).

Please understand that we do not need external support by recruiting agencies and consultants to fill this vacancy. Thank you for respecting this.

Videos To Watch

https://youtu.be/3lq5BLAvIdQ