Marketing Manager, Music Merch

Description
About Amazon Music
Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.
Amazon Music is looking for a Marketing Manager to create impactful marketing campaigns for artist merchandise on the Amazon Music Merch/CDs/Vinyl team.
This role is responsible for creating best-in-class marketing campaigns that drive awareness, discoverability, and sales for newly launched merch and physical music products for top tier artists. They will oversee the execution and optimization of all elements of their marketing campaigns (product, copy, targeting, creative templates, timing, etc.) and will leverage performance data and testing to develop recommendations and best practices. They will build, merchandise, and optimize destinations on behalf of artists. The ideal candidate is a strong project manager who is customer obsessed, data-driven, highly organized, detail-oriented, and excited to work in a fast-paced environment.
This candidate is comfortable working independently, excellent at communicating with stakeholders regularly, and collaborates well with cross-functional partners across the Amazon Music, Amazon Fashion, etc.
Key job responsibilities

• Build and drive traffic to landing page experiences for merchandise
• Collaborate with artist teams to ensure marketing commitments are fulfilled
• Work cross-functionally with Amazon Music and Fashion social media teams to drive awareness of merch products, plus work directly with artist teams.
• Analyze and track performance of marketing campaigns, optimize performance, and share learnings with the team.
• Work with the livestream marketing team to drive awareness, discoverability, traffic, and sales of livestream merch
• Own the strategy, planning, and execution of marketing campaigns to drive sales for newly launched music merchandise.

Basic Qualifications

• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience using data and metrics to drive improvements
• Experience using Microsoft Excel to manipulate and analyze data
• 2+ years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion

Preferred Qualifications

• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $64,500/year in our lowest geographic market up to $155,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. Applicants should apply via our internal or external career site.

Company - Amazon.com Services LLC
Job ID: A2353178