Marketing Manager (Fully On-Site)

Company Description

Eataly is the world’s largest artisanal Italian food and beverage marketplace! Eataly is not a chain; each Eataly is different, with its own character and own theme – but all with the same aim... for our guests to:

• LEARN through our classes and our team’s product knowledge
• EAT authentic Italian food at our restaurants, cafés and to-go counters
• SHOP a selection of high-quality Italian, local and homemade products

The Marketing Manager supports the planning and execution of the marketing strategy at a single Eataly location including: public relations (PR), events, education, social media and graphics. Reports directly to the Director of Store Operations and reports functionally to the Area Manager of Marketing, PR and Communication. Manages the in-store Marketing team.

• Manages the Marketing team: hires, assigns, schedules, trains, motivates, submits payroll and evaluates
• Partners with senior leadership in the store to execute a comprehensive marketing strategy and budget designed to drive awareness, traffic and sales
• Protects Eataly’s brand and ensures marketing activities and promotions are properly communicated both internally and externally through graphics and PR content
• Collaborates interdepartmentally to plan and execute in-store, public and private events
• Produces all store-related social media content with the goal of growing the Facebook, Instagram and Twitter accounts: creates copy and images, manages a weekly editorial and engagement strategy
• Analyzes performance and reports progress to senior leadership on a weekly basis
• Manages relationships with celebrity chefs, business partners, producers, local organizations, public entities
• Collaborates with the Corporate Marketing team to create and execute the full 360 Communications Plans for local and national initiatives tied to the marketing calendar of campaigns including earned/paid influencers, PR, social media, website, newsletter and community platforms
• Performs other duties as required or assigned
• Collaborates with the corporate marketing team to understand and define national marketing programs and develop related local marketing activities

Qualifications

• Fluency in Italian language preferred
• Excellent problem-solving and business management skills
• 2+ years of experience in marketing, with prior managerial experience
• Experience in the food and beverage industry, ideally in Italian cuisine
• Knowledge of Italian cuisine and culture preferred
• Knowledge of and contacts in the food industry
• Bachelor’s Degree in Business or Marketing preferred
• Exceptional verbal and written communication skills and relationship-building skills

Job Requirements

• Ability to travel up to 10% of the time
• Availability to work onsite with a flexible schedule often including evenings, weekends and holidays

Additional Information

Benefits and Perks

• Discounts at Eataly
• And more!
• Referral bonus program
• Medical, Dental, Vision Insurance
• Paid Time Off
• 401K with match or RRSP
• Paid Parental Leave
• Classes on products and Italian cuisine
• Free family meal daily
• Bonus program

Eataly is an equal employment opportunity employer. It is the Company’s policy to not unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, religion, national origin, age, disability or any other characteristic made unlawful to consider by applicable federal, state, or local laws. Eataly also prohibits harassment of applicants and employees based on any of these protected categories. It is also Eataly’s policy to comply with all applicable federal, state and local laws regarding consideration of unemployment status, salary history, credit/bankruptcy history and criminal background/conviction history in making hiring decisions. If contacted for an employment opportunity, please advise Human Resources if you require accommodation.