Marketing Intern Jobs

The Coca-Cola Company is constantly evolving – we develop new products, acquire great brands and pioneer new ways of doing things. Working here is more than working for the global beverage leader, it’s an opportunity to be a part of something that can positively impact the world. We have marketing internships in the following fields.

• Brand Management

• Retail Sales
• Marketing Operations
• Digital Marketing
• Human Insights

• Connect with customers to execute and manage customer-specific online website and third-party platforms to ensure content (product images, description, bundles) is optimized and resolves any errors/issues
• Learn how local brands strategies effect the overall Company strategy and drive profitable growth.
• Connect with brand managers and category teams to find communalities with other local brands to define to develop growth strategies.
• See how teams leverage partnerships, both internally and externally to impact brand market share, while optimizing efficiency.
• Analyze market data to uncover channel and campaign insights to determine actions that will increase marketing penetration.

• Implement and oversee the Coca-Cola product listings including set up, pricing, categorization, images, description, up-sell/cross-sell online to optimize online and in-store presence.
• You’ll gain experience with Nielsen or IRI, Bases and other quantitative research tools to understanding consumer behavior.
• Develop tools, roadmap, and programs to increase online and offline channels to optimize product performance.

Qualifications & Requirements

• Bachelor’s or Master’s degree in Marketing, Data Analytics, Strategic Management and/or Business
• Ability to utilize syndicated, custom, and secondary research to identify opportunities to develop brand plans and marketing tactics.
• Junior or Senior in an accredited university with at least a 3.0 GPA
• Knowledge of and ability to apply basic marketing concepts (e.g. brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives and strategies, consumer segmentation) used in the development of marketing plans.
• Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact.

• Must possess the ability to ability to work with a geographically spread, culturally diverse team, stakeholders and partners.
• Ability to work cross functionally with operations, business system and financial processes and activities, project management, in order to prepare and present to internal and external key contacts/senior management.

What We Can Do For You

• Expansive & Diverse Customers: We focus on diversified and large range of customers each day.
• Growth Culture: Be a protagonist of bringing to life Coca-Cola's new vision and organization.
• Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day.
• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we’re always innovating.