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Company | Tropical Smoothie Café, LLC |
Address | , Atlanta, Ga |
Employment type | FULL_TIME |
Salary | |
Expires | 2023-07-22 |
Posted at | 11 months ago |
SUMMARY OF RESPONSIBILITIES
The Marketing Intern will primarily support the Calendar & Menu Innovation and Field Marketing teams with multiple high priority initiatives and projects for the Tropical Smoothie Cafe brand. The Marketing Intern will gain a broad range of experience in quick service, franchised restaurant marketing. This role reports to the Manager of Calendar & Menu Innovation.
WHAT YOU WILL DO
- Support other members of the marketing team as time allows to assist with all marketing activities, activations and other business initiatives as needed
- Assistance in preparing content for Mini marketing webinars
- Field Marketing related initiatives:
- Local Store Marketing projects
- Local Facebook marketing – permissioning, process for franchisees
- Assistance in preparing content for Mini marketing webinars
- Local marketing fund account balance reviews
- Carefully proofread marketing materials for accuracy and clarity
- Assist the team in managing priority projects from start to finish
- Local marketing fund account balance reviews
- Local Facebook marketing – permissioning, process for franchisees
- Ownership of summer project and presentation of findings and initial recommendations to CMO and Marketing Leadership Team
- Contribute to franchisee-facing documents detailing national and test programs (MAPS/TMAPS)
- Calendar & Menu Innovation Related initiatives:
- Ownership of summer project and presentation of findings and initial recommendations to CMO and Marketing Leadership Team
- Contribute to franchisee-facing documents detailing national and test programs (MAPS/TMAPS)
- Competitive research and landscape assessment as needed by the team
- Carefully proofread marketing materials for accuracy and clarity
- Local Store Marketing projects
- General Marketing related initiatives:
- Assist the team in managing priority projects from start to finish
- Support other members of the marketing team as time allows to assist with all marketing activities, activations and other business initiatives as needed
- Competitive research and landscape assessment as needed by the team
WHAT YOU WILL GAIN
- Bachelor’s degree in Business Administration or a related field.
- Contribution to projects important to business growth
- Exposure to promotional and new product life cycle
- Public speaking skills + portfolio via Summer Project presentation to Chief Marketing Officer
- Exposure to various roles and responsibilities within the Marketing department at Tropical Smoothie
- Exposure to marketing and media agencies
- Exposure to other areas of the business (analytics, information technology, supply chain, culinary, creative)
REQUIREMENTS
- Excellent organization and timeline management skills
- Willingness to be flexible and take on multiple tasks
- Ability to work a full-time schedule, 40 hours per week
- Proficient in Microsoft Office
- Strong attention to detail
- Strong oral and written communication skills
- Ability to work cross-functionally and build working relationships through collaboration to successfully complete a project
- Pursuing (or having) a degree in Marketing or a related field required
- Knowledge of and ability to apply basic marketing concepts used in the development of marketing plans
OFFICE CONDITIONS
General office working conditions. This is a full-time paid internship in a hybrid work environment (ideally two days in Atlanta, GA office/week). If you are looking for an opportunity to gain valuable experience in marketing at a growing quick service restaurant brand, we encourage you to apply.
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