Marketing Director - Remote | Wfh

We are a growing, dynamic online mental health company that partners with businesses to provide accessible, high-quality mental health resources to their employees and families. Our mission is to improve mental health care and reduce the stigma associated with mental illness through innovative technology and comprehensive support.
About The Role
We are seeking an experienced and creative Senior Marketer to join our team. As the leader of our outbound marketing strategy, you will play a pivotal role in shaping all our external marketing campaigns. In this role, you will work collaboratively with our sales team, executives, and client-facing team to ensure our messaging across web, social, email, partner, and customer-facing materials is engaging, relevant, and conversation-worthy. You will also manage offline marketing activities such as events, partner enablement, and media/analyst relations.
Responsibilities
Develop and execute unique content for HR leaders to drive awareness of Tava and the importance of mental health care
Build thought leadership programs for our company through external corporate communications
Architect an exceptional website that showcases our vision and converts employers, clients, and therapists into Tava users
Drive a customer-first mindset to create compelling blog posts, webinars, case studies, whitepapers, newsletters, and ads that support our go-to-market strategy and thought leadership efforts
Coach and manage external freelancers
Ensure our brand awareness and demand generation goals are met through B2B content marketing strategy and tactics
Juggle multiple projects and shift priorities as needed
Background We Seek
A deep passion for content creation and marketing with a proven track record of developing and building thought leadership programs for other companies
8+ years of marketing experience, preferably in a content and communications role
Ability to effectively convey ideas verbally, in writing, and when presenting to others
A demonstrated ability to uplevel brand awareness and demand generation goals via B2B content marketing strategy and tactics
Ability to operate without much guidance and manage multiple projects simultaneously
Skilled in HubSpot Marketing Hub
Bachelor's degree in a relevant field
Why You'll Enjoy Working With Us
As a remote employee anywhere in the contiguous 48 US states, you will enjoy a full-time salaried position with a highly competitive benefits package that includes parental leave, paid holidays and PTO, medical, dental, and vision insurance, and a generous mental health benefit. We also offer stock options, making this an opportunity for long-term growth.
Compensation
The salary range for this position in the U.S. is $100,000 - $150,000 per year, along with equity and benefits. The candidate's salary will be determined by various factors, including relevant work experience, skills, certifications, and location.
We are an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, marital, or disability status.
As a recruiting team, we value communication and will do our best to communicate with all candidates. If you have not received an email from us within a few days of submitting your application, please check your spam filter.