Marketing And Communications Intern

POSITION SUMMARY

The Marketing and Communications Intern will help promote community among the 9000 IT professionals across the university, in addition to a broader community of those supporting these professionals and their work. The intern will use one or more of the following skills to support that goal: (1) science/technical writing; (2) video editing and production; (3) marketing analytics and data visualization; (4) database development (i.e. HubSpot or Salesforce); (5) Social media management; (6) Design – PPT, Canva, Photoshop; (7) Strategic planning/project planning; and/or (8) client management. This internship is intended to be year-round, and hours will vary depending on the interns’ school schedules andavailability.

The IT Marketing and Communications internships are year-round, paid positions designed for currently enrolled University of California students interested in information technology and higher education and marketing. Schedules and hours may vary depending on classes and other activities.

Participants will:

• Propose and implement special projects that match your career goals and/or the needs you identify in our market.
• Be part of a professional, experienced agency/ team researching a range of marketing/general management issues.
• Network with other interns who are a part of this program (we anticipate 3 people at any given time), online and in-person, at work and at social events.
• Create content on a daily basis by conducting interviews and research to produce original pieces of written and/or recorded content in various formats, from blogs and info-graphics to video clips.
• Manage a booth at the annual IT conference in mid-July, 2023 at UC Berkeley
• Review business goals in the context of customer needs, behaviors and market dynamics to create strategic and project plans.
• Implement plans based flawlessly, on-time and on-budget
• Produce reports for the team that validate ROI and inform on-going plans.
• Maintain a content calendar based on customer/business priorities.

Responsibilities

50%

Propose, research, and write articles and/or video content for a weekly blog. Propose and develop other types of content based on skills and interest. Assist with developing and implementing marketing communications/content plans. Employ analytics and data visualization to describe the business context (i.e. market dynamics, customer needs, etc) and evaluate ROI to determine marketing channels and content effectiveness. Actively participate in marketing and communications team meetings, contributing agendatopics, brainstorming ideas, and providing project updates.

30%

Develop strategies for using emerging tools to increase communications and collaboration within the IT community across the UC system. Monitor and provide support for social media accounts, including Twitter, Instagram, Slack, LinkedIn and Twitter

10%

Contribute new ideas for building community and drawing linkages between the IT staff’s work and the University's mission.

10%

Tech/Higher Ed/Health care Industry expertise: Collaborate with other IT functions in teams addressing higher ed and/or health care to gain a broader understanding of an IT organization servicing the higher ed and health care industries.

Required Qualifications

• In addition, or as an alternative, strong video-production, photography and/or visual design skills to support the same objective (communicating about critical tech topics across professional colleagues)
• Currently enrolled University of California student.
• Strong analytical skills to evaluate and visualize trends to guide and refine the team’s strategy and output.
• Strong writing skills, including the ability to write clear articles that cover a number of critical technology topics. Strong experience in IT a plus.
• Strong interpersonal and oral communications skills.
• Knowledge of and familiarity with social media communications tools and strategies, and familiarity with basic marketing and content strategy concepts and tools.

Education

• High school graduate and/or equivalent experience/training.

SALARY AND BENEFITS

Salary: $19.25 – $23.44 hourly commensurate with skills/experience.

Benefits: For information on the comprehensive benefits package offered by the University visit:Benefits of Belonging

ADDITIONAL INFORMATION

This position is a hybrid with occasional on-site work.

The position is not eligible for Visa sponsorship.

HOW TO APPLY

Please be prepared to attach a cover letter and resume with your application.

APPLICATION REVIEW DATE

The first review date for this job is(6/14/2023).The position will be open until filled.

CONDITIONS OF EMPLOYMENT

Background Check Process: Successful completion of a background check is required for this critical position.Background check process at UCOP

Smoke Free Work Environment: The University of California, Office of the President, is smoke &tobacco-free as of January 1, 2014.UC Smoke & Tobacco Free Policy

August 2021 Update:The University of California has issued a policy requiring employees to be fully vaccinated against COVID -19 before physically accessing the University location or programs. Upon hire into a UCOP position, you will be provided detailed instructions on how to comply with this policy including access to the COVID vaccination at no cost. New hires to UCOP who work onsite or will come onsite for any activities at a UCOP or other UC location must comply with this policy within 8 weeks after their start date. The policy allows for employees to request approval for an exception or deferral.UC COVID-19 Vaccine Policy

EEO STATEMENT

The University of California, Office of the President, is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age or protected veteran status.EEO/AA Employer UC Nondiscrimination Policy

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