Manager, Digital Merchandising Jobs

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

Mattel’s direct to consumer business has an ambitious growth agenda and is on the journey to scaling into a global organization

The Opportunity:

The Ecommerce manager is responsible for creating a data-driven and consumer-first site experience to drive sales (direct and indirect) and engagement focusing on subscriptions, individual items & bundles in the infant & preschool category globally. You will partner with the brand and marketing teams to define selling strategy for DTC exclusives as well as make a compelling showing of products across global sites within the Infant & Preschool category and use data to improve the digital customer experience in partnership with key stakeholders across the e-commerce organization globally.

What Your Impact Will Be:

• Build and optimize an outstanding customer experience across the purchase funnel to minimize friction points and drive toward conversion and repurchase
• Partner with cross functional teams to coordinate assets and content to facilitate new item setup, launch new products and promotional campaigns on the sites
• Manage and develop a small team directly in the US & work collaboratively with teams based in UK.
• Analyze KPI’s and metrics to identify trends and recommend activity to generate sales growth and maximize conversion rates
• Drive sales and conversion on our Mattel Shop website globally by leveraging digital merchandising best practices
• Implement appropriate strategies to improve online user experience and drive financial performance including recommendations for updates and enhancements
• Support the set up of new selling methods within the Infant & Preschool category
• Develop marketing plans to drive traffic, revenue and conversion growth
• Partner with Global Brand Teams to identify merchandising strategies for key products, marketing messages, and on-site experiences to support the brand, retail partners and direct-to-consumer sales globally
• Utilize web analytics tools to evaluate site performance and develop data driven business strategies that drive improvements in Key Performance Indicators (KPIs.)
• Have a focus on process development and process improvement to drive efficiencies
• Support recurring reporting, translating insights to actions

What We’re Looking For:

• Experience leading, communicating, and aligning in a complex environment across multiple constituencies
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.
• Strong history of utilizing data, analytics and insights to drive business decisions
• Experience working with EMEA or in EMEA a plus
• Prior work experience in ecommerce-related marketing and/or merchandising, including working with multi-disciplinary cross-functional teams is required
• Prior experience of subscription selling
• Product merchandising and conversion optimization experience a must
• Excellent written/verbal, time management and quantitative/analytical skills required
• Minimum 8 years’ experience in digital business arena preferably from a toy, retail or consumer products company
• Experience with product marketing, especially personalized/customized product a plus
• Demonstrated strategic business planning and management skills

The annual base salary range for this position is between $100,000 and $144,000
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience.