Associate Manager, Digital Merchandising

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

Mattel’s direct to consumer business has an ambitious growth agenda and is on the journey to scaling into a global organization.

The Opportunity:

The Associate Manager Digital Merchandising is responsible for creating a consumer-first site experience to drive sales and engagement. You will collaborate with stakeholders and teams to define a compelling product offer and selling strategy. You will lead the digital experience and partner with cross functional teams to facilitate its execution.

What Your Impact Will Be:

• Reporting on a per product, campaign, and monthly basis, translating data into actionable insights
• Coordinate with cross functional team leads to kick-off and track projects throughout development to launch
• Coordinate with marketing teams to maintain a rich and seamless experience for customer retention and new user acquisition
• Build and optimize a web experience on our collector site Mattel Creations driving towards customer conversion and repurchase
• Champion new process developments and existing process improvements to achieve efficiencies
• Leverage analytics to drive improvements for the site experience, brand portfolio, and product catalogue
• Partner with brand teams across the Mattel family of IPs to develop on site strategies in support of their brand catalogue and brand initiatives
• Develop calendar with merchandising and other teams for all site activities inclusive of product sales and content activations
• Partner with creative teams to develop assets and copy in accordance with brand guidelines and e-commerce best practices
• Partner with operational teams to facilitate backend execution inclusive of SKU set up and content updates

What We’re Looking For:

• Ability to navigate a complex environment of multiple teams and moving parts
• Experience leading projects with an ability to make quick decisions and effectively communicate updates/next steps
• Excellent calendar management skills
• Healthy balance of being a team player and being able to take initiative
• Excellent reporting and presentation skills
• Ability to analyze data and turn analytics into actionable insights
• Knowledge of digital/e-commerce practices in SEO, SEM, CRO, etc.
• Experience developing creative briefs and/or providing clear direction
• Experience working with multiple brands or working in a client-facing role
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.
• Experience in merchandise planning or experience working with merchandise planning teams
• Affinity for toys and collectibles or brands within the collector space is highly desired. What’s your fandom?
• Minimum 5 years of experience or equivalent accomplishments in consumer products brand focused business; toys and collectibles preferred
  • Experience in digital merchandising and/or marketing with full understanding of consumer journey through purchase funnel to customer retention
  • Experience in merchandise planning or experience working with merchandise planning teams
  • Experience leading projects with an ability to make quick decisions and effectively communicate updates/next steps
  • Experience working with multiple brands or working in a client-facing role
  • Experience developing creative briefs and/or providing clear direction
  • Ability to navigate a complex environment of multiple teams and moving parts
  • Ability to analyze data and turn analytics into actionable insights
  • Excellent reporting and presentation skills
  • Excellent calendar management skills
  • Knowledge of digital/e-commerce practices in SEO, SEM, CRO, etc.
  • Healthy balance of being a team player and being able to take initiative
  • Affinity for toys and collectibles or brands within the collector space is highly desired. What’s your fandom?
• Experience in digital merchandising and/or marketing with full understanding of consumer journey through purchase funnel to customer retention

The annual base salary range for this position is between $95,000 and $125,000
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience.