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Manager, Digital Marketing (Urban Music)
Company | Warner Music Group |
Address | Los Angeles, CA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Book and Periodical Publishing,Musicians,Entertainment Providers |
Expires | 2023-05-13 |
Posted at | 1 year ago |
:
- Innovation and Insight: Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.
- Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.
- Music is Everything: Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.
- Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.
- Partner with internal creatives and external creators to develop high-performing short-form content for WR artists.
- Oversee and advise on strategy for Warner Records Social accounts including TikTok, Instagram, Facebook, BeReal and others
- Monitor campaigns in real-time, making recommendations for continuous improvement. Create post-mortem analyses to quantify the impact of each campaign and measure effectiveness of each tactic.
- Manage team coordinators and their daily workflow
- Partner with the VP of Paid Media Strategy, Operations and Audience Growth to develop and execute paid media campaigns and CRM strategy for each artist.
- Build growth strategies for both established and developing artists in the Urban music space, leading to follower growth and consumption.
- Work with artist management and internal departments to develop and maintain an editorial calendar across all social platforms for their roster of artists and the Warner Records social accounts
- Build and maintain relationships with social media platform representatives and participate in regular update meetings
- Work with our Insights team to profile our online audiences, building digital marketing strategies based on that demographic and psychographic data.
- Maintain expert level knowledge of social platforms and social content strategies with a deep understanding of how to use each platform to drive engagement and consumption.
- Communicate product updates and best practices to artists, managers. and internal stakeholders.
- Collaborate with internal teams including Commercial Revenue, Marketing, Brand Partnerships, Creative and Publicity, to build cohesive cross-platform campaigns.
- Partner with artists and management to craft a social narrative and content strategy for each artist that elevates their brands and drives fandom, cultural conversation and music consumption.
- Oversee the day-to-day social media strategy, website, and CRM strategies for a designated roster of WR artists with a focus on driving fandom, engagement, and music consumption.
- Define engagement and audience growth goals and create a roadmap to reach those goals
- Oversee the development and execution of innovative digital marketing campaigns for Urban music artists at Warner Records.
- Demonstrate leadership in team discussions and client meetings
- Ability to work on tight timeframes and move projects forward with limited assets
- Ability to navigate corporate scheduling culture and secure approvals from busy executives
- A passion and knowledge for how to “move the needle” online, be it driving consumption, engagement, or growth
- A passion for fan-focused digital strategies
- Ability to be a mentor for less senior members of the team
- Discord
- Minimum of 3+ years professional experience in digital/social media marketing, direct to consumer marketing, and/or related fields.
- Email/CRM strategy
- Knowledge of web3, NFT’s and crypto currency marketing
- BeReal
- Website strategy
- Strong background in digital strategy, with duties at previous employers that included day-to-day work in this area
- A problem-solving attitude to get it done, no matter the challenge
- YouTube
- The ability to excel in a fast-paced, team-oriented environment
- Snapchat
- A deep understanding of interactive technologies and communication tools, including:
- TikTok
- Bachelor’s degree or equivalent
- Outstanding organizational and communication skills and expertise in social media content strategy
- Experience using project management software such as Jira and Basecamp
- Understanding of social media analytics and posting tools such as Falcon and HootSuite
- Knowledge of Photoshop, Illustrator, or other graphic design knowledge
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