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Head Of Pricing & Packaging
Company | Asana |
Address | San Francisco, CA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Software Development |
Expires | 2023-10-06 |
Posted at | 10 months ago |
As the Head of Pricing and Packaging, you’ll power Asana’s success by leading a team responsible for product monetization strategy and execution. Reporting to the Head of Product Marketing, you’ll work with product, go-to-market, and revenue leaders to analyze and evolve our product pricing and packaging to drive sustainable growth and improve the customer experience.
- Partner cross-functionally to enable revenue teams and customers on pricing and packaging changes.
- Define pricing KPIs and monitor and report on the effectiveness of pricing and packaging changes.
- Lead a team of direct reports to conduct qualitative and quantitative customer research, model monetization scenarios, and execute programs.
- Chair the executive pricing committee, presenting research findings, and proposing and driving agreement on pricing and packaging recommendations.
- Incorporate sales, customer, region, and channel considerations into pricing and packaging decisions.
- Lead the development and optimization of our pricing, packaging, and discount strategy based on business goals.
- Deeply understand SaaS pricing, self-serve and sales-lead go-to-market motions, and Enterprise customer buying behavior
- Ability to operate as both player and coach, i.e., get into details to advance projects directly while coaching your direct reports and cross-functional partners
- Experience with pricing and packaging research techniques such as Conjoint, Van Westendorp, etc., and survey tools such as Qualtrics
- Experience building pricing models, tools, and processes
- Track record of building strong cross-functional relationships and leading cross-functional teams to accomplish business results
- 10+ years experience in B2B software (5+ years of quantitative pricing experience)
- Strong analytical skills, including expertise in statistical analysis & financial modeling
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