General Manager Jobs

As the General Manager (GM), you will oversee all Red Bull sales and marketing activity within a defined geographic area or region. You will lead the execution of Red Bull's business plan within the region. Your leadership team is composed of a Director, Marketing (DOM); Director, On Premise (DOP); and Director, Distribution (DOD). You will lead this team to understand the Red Bull business strategies and implement them within the region with their customers and consumers. You will report to the Executive Vice President General Manager (EVPGM) and be located in Boston, Massachusetts.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:

• REGION MARKET TRENDS & ANALYSIS Analyze important customer and consumer trends (e.g., $ share, PSA, WvC, T&A, HHP, SOR, etc.) and develop action plans to address market opportunities Ensure we are the #1 energy drink brand in store Ensure important business plan priorities are implemented with our distributor networks
• LEADERSHIP Lead your team in working towards important customer and consumer programs Measure results on important region goals vs. business plan Promote coaching, feedback, and training across your teams in real time Ensure yearly goals and measurements are set for every employee Promote "Best 11 Player" philosophy for our talent and hiring decisions
• PLAN & EXECUTE REGION BUSINESS PLAN (BP) Build the annual Business Plan (BP) for your region following global and national strategies Ensure agreement and integration for our marketing and sales plans Implement our annual BP with region's third-party and independent distributors Provide input and feedback to your senior leadership on BP strategies Manage region budgets for Marketing, Distribution, On Premise, and in-directs according to business plan
• KEY RESULTS AND DELIVERABLES Achieve annual volume business plan goal Deliver in-store execution results (e.g. WvC, PSR, VIP) Deliver annual distribution goals Deliver against Business Plan marketing events, athlete projects, media outcomes, and consumer metrics Deliver dollar and unit share results

EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:

• 10+ years of experience within Sales, Marketing, On Premise, or Distribution
• High level of ethical and professional standards``
• Leadership experience
• Expertise in at least one of Red Bull's primary business pillars (Sales, On Premise, Distribution, or Marketing)

• Benefits eligible
• Permanent
• Bachelor's degree preferred or experience in lieu of degree
• Travel 30-40%
• English, additional languages an advantage

WHERE YOU'LL BE BASED
BostonMassachusetts, United States
United StatesRed Bull North America
JOIN THE TEAM