Enrollment Marketing Specialist Jobs

Enrollment Marketing Specialist

Southwestern Law School is seeking a dynamic and innovative Enrollment Marketing Specialist to join the Communications and Marketing team. The Enrollment Marketing Specialist designs, coordinates, and implements comprehensive strategic communication campaigns focused on increasing enrollment at Southwestern Law School, with an emphasis on the law school’s forthcoming Online J.D. program.

The ideal candidate should be an exceptional storyteller and a strong writer with a track record of success launching paid social media, PPC advertising, and email campaigns to support recruitment marketing. Experience in marketing online graduate or professional programs is a huge plus.

This exempt position reports directly to the Chief Communications and Marketing Officer.

Fully remote and in-person applicants will be considered.

Primary Responsibilities:

• Stay up-to-date with industry trends and best practices in marketing and communications.
• Develop and implement effective recruitment and enrollment marketing strategies that align with Southwestern Law School's goals, mission, and brand.
• Conduct keyword research and optimize PPC campaigns to drive traffic and conversions.
• Manage and optimize paid social media campaigns, including Instagram, LinkedIn, and TikTok.
• Collaborate with various departments, including admissions, academic affairs, and student affairs, to ensure cohesive messaging and branding.
• Monitor and report on key performance indicators, including website traffic, lead generation, and conversion rates.

Requirements:

• Strong writing and storytelling skills.
• Experience with marketing automation tools and CRM systems, particularly Slate CRM.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Strong analytical skills and ability to use data to drive decision-making.
• Bachelor's degree in marketing, communications, or a related field.
• At least 5 years of experience in marketing and communications, with a focus on student recruitment and enrollment marketing.
• Experience in paid social media, PPC advertising, and email marketing.

Salary: $68,500 - $78,000/yr.

Please send a cover letter and resume to [email protected] to be considered for this position.

Southwestern Law School prohibits discrimination and harassment on the basis of race (including hairstyle and hair texture), ethnicity, color, religion, creed, ancestry, national origin, sex, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender identity, gender expression, parental status, marital status, age (40 and over), disability (mental and physical), medical condition, citizenship status, military status or service, veteran status, genetic information, or any other classification protected by law in matters of admissions, employment, housing, or services, or in the educational programs (including retention of students) or activities Southwestern operates. Please direct all inquiries regarding Southwestern’s nondiscrimination policies to:

General Counsel

3050 Wilshire Boulevard

Los Angeles, CA 90010

(213) 738–6626