This role will be responsible for defining, establishing and communicating the value proposition of specific Bright Horizons services in the employer market, under the guidance of Growth leadership. A core member of the B2B marketing team, this role will be charged with developing content and sales materials that leverage Bright Horizons’ strengths and fuel sustained business growth. An ideal candidate will have experience refining messaging in response to multiple inputs - including buyer needs, client feedback, product features, and market trends - in order to maximize recognition of, and interest in, Bright Horizons services. .

What you will do:

• Monitor trends shaping the employee benefits market and respond with new messaging, research, and campaign materials that keep Bright Horizons top of mind with potential buyers • Establish Bright Horizons as a thought leader through spearheading research reports, webinars, and speaking engagements on a variety of HR, benefits, and talent management topics • Relate Bright Horizons strengths to a broad range of organizational concerns, industry settings, and buyer profiles • Drive crisp and consistent messaging across the full spectrum of employer-facing media, including collateral, web copy, sales presentations, RFP responses, promotional videos, etc. • Present to, and facilitate conversions with, internal and external stakeholders, including clients and partners on topics including industry pressures, emerging benefit trends, recruitment and retention strategies, and employee education practices • Create and maintain reference materials on competitors, chief buyer segments, and purchase drivers • Review marketing campaign performance data, in partnership with B2B Marketing Programs, to assess which topics are generating interest, and adapt content plan to focus on the most impactful topics for each buyer segment

As a key member of the B2B marketing team, the candidate will have an important voice in decisions related to brand and service-specific messaging, research and thought leadership initiatives, and tools and technologies that support quick and effective sales support. The role may have budget authority for product marketing investments, such as research that reinforces Bright Horizons’ position as a thought leader, media assets that describe the challenges employers face and the impact of Bright Horizons solutions, and travel expenses for meeting with clients and industry analysts to better understand their top concerns and needs.

What you bring:

• Ability to cultivate strong relationships internally and externally, including with client and partner organizations
• Analytical thinker, capable of assessing how marketing efforts contribute to opportunity creation and organizational growth
• Required Bachelor's Degree relevant degree Preferred Master's Degree
• Excellent verbal and written communication skills
• Experience developing product collateral and messaging that directly supports marketing campaigns
• 8+ years of marketing experience, business development, or sales experience, preferably in the enterprise B2B space
• Strong working knowledge of marketing automation and CRM systems for campaign development and reporting
• Skilled public speaker, with experience presenting to peers and external audiences in live and virtual settings
• Demonstrated success developing campaigns that measurably generate interest in a product or service
• Adept at managing tight timelines, competing priorities, and projects that span multiple departments

Benefits include:

• Sick Leave
• Life Insurance
• Disability Insurance
• Retirement
• Sick Leave
• Tuition Reimbursement
• Health Care
• Vacation
• Paid Holidays

#indcc

Compensation Range: $120,000 per year

HAVING TECHNICAL ISSUES WITH YOUR APPLICATION?

Contact us at [email protected] or 855-877-6866

Bright Horizons is dedicated to creating a workforce that promotes and supports diversity and inclusion. We provide equal employment opportunities to all individuals without discrimination. Bright Horizons complies with the laws and regulations set forth in the following EEO is the Law Poster: EEO – English and EEO – Spanish along with information on the Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA).

Applicants requiring a reasonable accommodation for any part of the application and hiring process should contact the recruitment helpdesk at 855-877-6866 or [email protected]. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.