Director Of Sales And Marketing

Helena Place is seeking a high-performing Senior Living Sales & Marketing Director. You will be responsible for leading all sales and marketing activity, including but not limited to community engagement, referral source outreach, lead generation, fielding inquiries, leading tours, and closing. The objective of the Senior Living Sales & Marketing Director is to support prospective residents and their family members as they evaluate senior care options and to help them to understand that Navion is the best senior housing option for them. Sales director duties will include hitting annual targets, building relationships and understanding customer trends.

Responsibilities

• Collaborate with ED and RSDM to determine advertising needs and implements.
• Respond and follow-up to inquiries in a positive and timely manner.
• Monitor and maintain budget.
• Provide required information and communicate effectively with other team members about move-in activity and resident/family needs.
• Meet the community’s move-in and census goals each month or identify barriers for meeting the goals.
• Maintain new residents and inquiries in the Move-In database.
• Complete weekly and quarterly census reports.
• Implement and monitor a move-in system to ensure all resident records are complete prior to admission.
• Support DCS/RCC or designee in the assessment process to determine eligibility for resident occupancy
• Meet all monthly sales activity standards including follow up calls, professional sales calls, event planning and monthly lead bank mailings.
• Develop a strong network of professional and agency referral sources.
• Develop and implement comprehensive sales strategies to drive occupancy success.
• Host and attend community events and develop positive community relations.
• Plan and implement marketing activities and events.
• Schedule presentations with prospective residents and families, ensuring that presentations are effective and accurate.
• Prepare and distribute mailings to prospective and current residents.
• Establish a method of monitoring expected outcomes and effectiveness of marketing and sales programs.
• Select and order promotional supplies while staying within the budget.
• Research and maintain information on local competition including rates, specials, services, etc.

Requirements

• Proven sales executive experience, meeting or exceeding target
• Proven ability to drive the sales process from inquiry to close
• Excellent verbal and written communications skills
• Ability to work well with others and promote a team environment.
• Proven ability to articulate the distinct aspects of Navion Senior Solutions offerings
• Ability to position Navion against competitors
• Excellent listening, negotiation and presentation skills

Benefits

• Life Insurance
• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k)
• Short & Long Term Disability Insurance
• Career Advancement Opportunities
• PTO for full time positions