Director Of Sales And Marketing

The Director of Sales & Marketing is responsible for development and execution of a Marketing Plan that includes outside sales, inside sales, public relations, media and consumer communications.

Essential Functions

• Conducts community outreach and territory management in the market as defined by the community.
• Maintains sales database providing ongoing updated information to residents, inquiries, contacts, referral sources, advertising and center events.
• Maintains a professional appearance and demeanor that encourages a positive, nurturing environment for the residents, families, vendors and guests.
• Maintains census budget goals on a monthly basis.
• Coordinates with the Home Office, designated vendors, and referral websites for advertising, media buys, and marketing promotional collateral.
• Demonstrates a SERVANT heart and attitude by following our Mission Statement.
• Coordinates all admissions with the Community Leadership Team.
• Conducts on-going sales training with the Community BackUp Team on the sales process, individualizing tours and procedures for after-hour tours.
• Maintains confidentiality of residents personal information in and out of the community and protects and supports residents rights.
• Completes annually and executes ongoing strategic marketing plan and advertising plan.
• Reviews Enquire LEADS Reports on a weekly basis to identify weakness, manage follow-up and proactively close sales.
• Communicates daily with the Community Leadership Team regarding the sales process, admissions, and community outreach.
• Provides individualized sales tours, ongoing follow-up, and closing for all interested guests. Responsible for meeting weekly and monthly sales activity goals.
• Completes a competitive analysis bi-annually.
• Provides relationship sales and customer service philosophy to prospective residents and family members to obtain census budget goals.
• Develops and maintains relationships with physicians, discharge planners, social workers and community organizations to increase referral base.
• Plans, executes, and maintains marketing and sales budget and spend-down.
• Maintains sales board and sales reports on a weekly basis and communicates census development daily to management.
• Communicates with residents, families, visitors and employees in a positive manner following the our Core Values and Mission.

Managerial Breadth/Scope Of Job

There is no direct supervisory responsibility unless there is a Marketing Assistant within the community. However, the Director of Sales & Marketing must work closely with other department leaders to assure an easy transition of all admissions and tour schedules.

Knowledge/Skills/Abilities

• Must possess a current State Drivers License and excellent driving record.
• Knowledge and use of sales CRM, Excel Spreadsheets, Microsoft Word, Outlook, and PowerPoint.
• Excellent written communication skills for assistance in development of Community newsletter, brochures, letters to referral sources, and other opportunities that may arise.
• Proven knowledge of sales and marketing strategic planning.
• Excellent oral communication and interpersonal skills for meeting with potential residents, family members, physicians, social workers, discharge planners, employees, and managers.

Education And Experience

Education: Bachelors Degree in Business with a Marketing emphasis or proven equivalent experience preferred.

Experience: Minimum two years of experience in successful marketing of an assisted living facility or similar background.

Working Environment

• Position requires ability to lift 10-pounds frequently.
• Position requires driving to outside referral sources offices during all seasons of the year.
• Position requires sitting, driving, walking, and standing for long periods of time based on activity being performed.
• Position is 60% outside calls and 40% office time.