Director Of Sales And Marketing

Walnut Ridge Assisted Living is seeking a high-performing Senior Living Sales & Marketing Director. You will be responsible for leading all sales and marketing activity, including but not limited to community engagement, referral source outreach, lead generation, fielding inquiries, leading tours, and closing. The objective of the Senior Living Sales & Marketing Director is to support prospective residents and their family members as they evaluate senior care options and to help them to understand that Navion is the best senior housing option for them. Sales director duties will include hitting annual targets, building relationships and understanding customer trends.
Responsibilities

• Develop a strong network of professional and agency referral sources.
• Meet all monthly sales activity standards including follow up calls, professional sales calls, event planning and monthly lead bank mailings.
• Host and attend community events and develop positive community relations.
• Collaborate with ED and RSDM to determine advertising needs and implements.
• Plan and implement marketing activities and events.
• Meet the community’s move-in and census goals each month or identify barriers for meeting the goals.
• Prepare and distribute mailings to prospective and current residents.
• Monitor and maintain budget.
• Select and order promotional supplies while staying within the budget.
• Develop and implement comprehensive sales strategies to drive occupancy success.
• Establish a method of monitoring expected outcomes and effectiveness of marketing and sales programs.
• Provide required information and communicate effectively with other team members about move-in activity and resident/family needs.
• Implement and monitor a move-in system to ensure all resident records are complete prior to admission.
• Maintain new residents and inquiries in the Move-In database.
• Support DCS/RCC or designee in the assessment process to determine eligibility for resident occupancy
• Schedule presentations with prospective residents and families, ensuring that presentations are effective and accurate.
• Respond and follow-up to inquiries in a positive and timely manner.
• Research and maintain information on local competition including rates, specials, services, etc.
• Complete weekly and quarterly census reports.

Requirements

• Excellent verbal and written communications skills
• Ability to position Navion against competitors
• Proven ability to drive the sales process from inquiry to close
• Proven sales executive experience, meeting or exceeding target
• Proven ability to articulate the distinct aspects of Navion Senior Solutions offerings
• Excellent listening, negotiation and presentation skills
• Ability to work well with others and promote a team environment.

Benefits

• Career Advancement Opportunities
• PTO for full time positions
• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k)
• Life Insurance
• Short & Long Term Disability Insurance

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