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Director Of Mobile App Advertising
Company | Carat |
Address | New York, NY, United States |
Employment type | FULL_TIME |
Salary | |
Category | Advertising Services |
Expires | 2023-05-24 |
Posted at | 1 year ago |
Company Description
- Willing to provide tactical/operational help amongst the Media team as needed
- Partner with cross-functional support teams, such as Performance Creative and SEO, to ideate, connect and drive robust campaign activations and optimizations
- Develop and author overall team strategy and approach to mobile app campaign management, in cooperation with VP of App Advertising and the Client Leaders.
- Lead growth marketing strategies, planning, execution, campaign management, and performance-based measurements (including subscription funnel data) for the client’s various mobile app offerings and applicable KPI’s.
- Immerses self in clients' business: understanding their goals, external economic environment, industries; also know their business model, how it is performing and what success looks like
- Passionately drive thought leadership and POVs for both internal and external distribution.
- Ensure best practice and innovation in all mobile app activities; ensure knowledge sharing across teams.
- Work collaboratively with analytics teams for annual and monthly budget forecasting and is responsible for growing account profitability
- Ensure proper partner/vendor management and communication, amongst team and client
- Track and measure campaign success, translating performance reporting and analysis on all mobile marketing campaigns, relentlessly iterating to optimize performance and results based on data and insights
- Fluency and expertise in implementation of all aspects of multi-channel marketing via mobile networks, Adwords, Youtube, Instagram, Facebook, and other platforms, utilizing audience and device targeting, remarketing, conversion tracking, display, and other tactics.
- Serve as point of escalation, identifying and successfully resolving problems in a client-centric environment.
- Accountable for achievement of KPIs for dedicated client accounts
- Work collaboratively with all internal teams (Account Management, Analytics, Client Solutions) to manage internal & external relationships as related to mobile app.
- Liaise with other channels and client programs to share and learn strategies internally to ensure the innovative ideas/new tactics and strategies are always being thought about
- Deep understanding of how Mobile App intersects across channel teams - Paid Search / SEM, Display Media, Paid Social, SEO, Affiliate, Social and Attribution
- Strong negotiation and problem-solving skills
- Experience working with financial data and budgets
- Exceptional knowledge of Mobile App space, performance marketing, market development and trends
- Broad range of experience managing across verticals and direct response/branded campaigns
- Well-honed communication skills with senior audiences
- Proven track record of delivering significant customer acquisition growth and optimization across all key mobile app metrics
- High levels of integrity, autonomy, and self-motivation
- Hands-on experience with leading app analytic tools like Google Analytics, AppsFlyer, Localytics, Appannie and/or others
- Ability to think strategically, make innovative recommendations that drive client goals
- Ability to analyze complex issues and to develop relevant and realistic plans, programs and recommendations to solve client challenges
- Well-honed communication skills with senior audiences
- Ability to think strategically, make innovative recommendations that drive client goals
- 6+ years of experience with significant portion of time dedicated to managing Mobile App performance marketing campaigns
- Ability to nurture and retain client and employee relationships
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