Director Of Marketing And Communication

Grounds For Sculpture (GFS) is at the beginning of a long path toward building a more equitable, diverse, and inclusive (EDI) institution. We are looking for individuals, at all levels of the institution, who are interested in joining us on this journey of intentionality and public accountability. This path broadens our workforce (board, staff, volunteers), expands our artist selection and acquisition practice as well as strengthens our internal and external communication systems, networks and norms. The Director of Marketing & Communications leads an audience-centered marketing team and is a v i t al m e m ber of Ground For Sculptures' (GFS) senior lea d e r s h ip t e am . The Director manages a small team of dedicated professionals and is responsible for the oversight and planning of all marketing and communications creatively promoting GFS's brand and reputation throughout the region and internationally. Core responsibilities include growing ticket sales through strategic campaigns while enriching our organizational culture to reflect the diversity of our surrounding community, promoting our wide array of exhibitions, programs, and activities both on and offsite. As a senior staff member, the Director of Marketing & Communications reports to the Chief Audience Officer, advising on strategic decisions impacting the advancement of the organization. The Director will have substantial experience in the arts and/or horticulture and bring their audience focused approach and collaborative leadership to their team. They will create strategic goals to drive attendance and support earned and philanthropic revenue goals. The Director ensures consistent on-brand outreach and experiences across earned, owned, purchased and partnership channels. This individual ensures all marketing activity at the museum providing direction and guidance on efficiency of spend for all business and commercial units including destination, exhibitions, learning, development, membership, retail, catering, events, publishing and more. They will oversee and be responsible for institutional messaging, media relations, advertising, digital communications, social media, web strategy, and collateral materials, through the supervision of a team of marketing and communications professionals. Bilingual candidates are encouraged to apply. Duties and Responsibilities Lead a small team of professionals in a collaborative process which allows individual skills sets to expand while strengthening and defining internal workflow and norms. Lead with an audience centered approach to marketing and communications. Work in partnership with internal departments to prioritize key initiatives while promoting a culture of philanthropy and in benefit of our broader audience goals. Create, and implement a vision to grow attendance in partnership with the leadership team. Plan and ensure effectiveness of advertising, social media, email and direct marketing, exterior and interior signage, as well as overall consistency of branding and messaging, conveyed both physically and virtually by the Museum. Serve as an ambassador for Grounds For Sculpture to help foster a culture of inclusion for all members, donors, volunteers, and guests. Identifies and implements strategic partnerships and cross-promotional opportunities with media outlets, tourist industry, retailers, and community organizations. Provides counsel to museum leadership and facilitates internal communications to the museum staff and Board of Trustees, particularly crisis communications. Ensures relationships are established and maintained with local, national, and international art critics, editors, feature writers, freelance writers, social media influencers and broadcast journalists for the purpose of developing extensive positive press coverage of exhibitions and other museum activities. In consultation with the Chief Audience Officer, shape external statements, including those concerning museum policy, programs, exhibitions, and news events affecting the museum. Acts as official spokesperson in absence of or in lieu of the Chief Audience Officer as appropriate. On behalf of the museum leadership, shapes internal statements including those concerning museum policy, positions on news events affecting the museum and the field, and exhibits and artists presented at the museum. Oversees creative development, production and distribution of all communications publications and promotional materials while supporting development and membership via members' magazine, annual report, member e-news, online features, email, social media presence and other items. Lead, motivate, and develop and work in partnership with the Marketing Team to deliver high quality communications strategies. Lead by example to demonstrate and embed the museum's values within the team and the wider museum. Continual development of the team, recognizing success and addressing areas for growth, supported by the annual appraisal process. Work with and support interns or workforce development to ensure their full integration into the museum. All other duties assigned. Requirements BA/S or equivalent in related field required – English, journalism, marketing, or communications. Proven experience with marketing research and evaluation and designing marketing strategies with clear and compelling results. Experience with marketing and raising the public profile of visual arts and cultural institutions and in branding nonprofit institution. The ability to work successfully with donors, community leaders, artists, curators, educators, business leaders and a board of trustees to strengthen GFS in various ways. Exquisite communication and interpersonal skills GFS is stronger for the diverse ideas, lived experiences, passions and skill sets of our staff. To that end, we offer equal employment opportunities to all persons without regard to race, color, ethnicity, religion, sex, sexual orientation, national origin, age, marital status, physical or mental disability, parental status, housing status, source of income or military status, in accordance with applicable federal, state and local EEO laws. Compensation & Benefits: Annualized Salary: $80,000.00 Full Time (Exempt) Benefits: Grounds For Sculpture offers a benefit package including: 403b plan with a discretionary match, medical benefits, dental and vision benefits, paid time off, company paid holidays, company paid life insurance, long term disability and ADD benefits. Interested in applying? Please apply directly through our website and must include a cover letter: Grounds For Sculpture About Grounds For Sculpture Grounds For Sculpture (GFS) is a 42-acre not-for-profit sculpture park, arboretum, and museum, founded by the late artist and philanthropist Seward Johnson. Featuring nearly 300 contemporary sculptures by renowned and emerging artists in a beckoning landscape, Grounds For Sculpture combines art and beckoning spaces to welcome, surprise and engage all visitors in the artist's act of invention . In addition to its permanent collection, Grounds For Sculpture offers rotating special exhibitions in its six indoor galleries, rich educational programs, and dynamic family events. Located in Hamilton, New Jersey, Grounds For Sculpture.