Director Of Ecommerce Jobs

TRUEWERK, based in Colorado, is reimagining life and work in the trades by engineering the world’s most technically-advanced, high-performance workwear. Today’s trade professionals rely on workwear that keeps them safe, comfortable, and capable of working at their best. By innovating technical fabrics that provide unmatched performance in hot weather or layer together in cold and inclement weather, TRUEWERK is proud to support the men and women across the trades who build tomorrow. TRUEWERK services customers in the US and Canada on TRUEWERK.com and Amazon, and outfits businesses via its enterprise uniform program.

We’re looking for a dynamic and results-driven Director of eCommerce to oversee and enhance the performance and user experience of Truewerk’s direct-to-consumer ecommerce platform. As the Director of eCommerce, you will play a pivotal role in driving revenue, acquiring new customers, retaining existing customers, and maximizing customer lifetime value.

Salary Range: $125,000 - $175,000 per year base salary

What you’ll do

eCommerce Strategy and Planning

• Develop robust SEO strategy and roadmap
• Develop and lead a comprehensive ecommerce strategy, execution and operation with a focus on driving growth, customer acquisition, and increasing revenue

Customer Journey, Website & User Experience

• Oversee the management and optimization of the Shopify Plus platform, ensuring it operates efficiently, securely, and in line with industry standards
• Partner with performance marketing and traffic generation team to optimize landing pages and shopping pathways
• Apply strategic thinking about the desired customer journey and UX experience to be delivered on-site
• Lead and manage SEO through an agency partner
• Lead and oversee effective a/b testing and conversion rate improvements
• Manage website, both technical design and development, and day-to-day site operations including visual merchandising

Marketing, Merchandising & Sales Optimization

• Lead development of digital merchandising strategies including product taxonomy, site architecture, product groupings, etc.
• Work closely with the marketing team to develop effective go-to-market plans, online marketing campaigns and promotions that drive traffic, increase engagement, and boost sales and profitability
• Apply strategic thinking about product placements, product carousels, product content, imagery
• Collaborate with ops team on forecasting and assortment management
• Implement strategies for upselling, cross-selling, and customer retention to increase customer lifetime value
• Optimize the sales funnel, product pages, and checkout process to maximize conversion rates and minimize cart abandonment

eCommerce Analytics and Reporting

• Demonstrate thorough command of our TW.com metrics, their drivers and their impacts; build & maintain daily, weekly, monthly reporting that is efficient to generate, highlights insights, and forecasts trends for optimization
• Utilize data and analytics to make data-driven decisions on website improvements, marketing strategies, and user behavior
• Continuously analyze site performance and customer behavior data to identify opportunities for improvement, implementing data-driven optimizations and enhancements
• Monitor and analyze performance of site traffic, customers behavior with a focus to increases orders, AOV and overall sales

Leadership

• Lead and manage 1-2 agencies and freelancers
• Future potential to build and lead internal eCommerce team, fostering a culture of collaboration, innovation, and continuous improvement

What you’ll bring

Experience and Education

• Demonstrated ability to develop and execute successful eCommerce strategies (7+ years of experience preferred)
• Proven track record of leading high-performing eCommerce teams and driving significant revenue growth for large-scale Shopify Plus stores
• Proven experience as a Director of eCommerce or a similar senior eCommerce management role, with a focus on Shopify Plus

Technical Skills

• Proficiency in data analysis and eCommerce analytics tools, including AB testing and personalization tools
• Experience in an agile tech environment a plus
• Strong understanding of digital ecosystem platforms and tools
• In-depth knowledge of eCommerce best practices, trends, and technologies
• Proficiency in web development, UX/UI design principles, and site optimization

Key Competencies

• Leading, mentoring, and inspiring a team that spans all experience levels
• Results-oriented, with a focus on achieving measurable business outcomes
• Connection to Truewerk’s mission and values
• An innate understanding of digital customer behavior, product lifecycle, market/seasonal trends, and how the onsite experience can impact the funnel conversion rate

Location and Travel

• Candidates outside the Denver area may be required to travel to Denver periodically.
• Denver area preferred
• Relocation assistance is not provided by Truewerk
• Candidates in the Denver area work a hybrid schedule with some days spent in our office.
• All team members should have interest and ability to occasionally visit customers, partners, and industry events.

Don’t meet every single requirement? Studies have shown that some candidates, including women and people of color, are less likely to apply to jobs unless they meet every single qualification. At Truewerk we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience or education doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Why Truewerk

• Affordable coverage for dependents and domestic partners
• Strong commitment to diversity, equity, and inclusion
• Inclusive, empowering teams
• Optional Truewerk-funded HSA account
• Fun, casual, open-office environment
• A chance to get in on the ground floor with a fast-growing, exciting start-up
• Unlimited career potential - come grow with us!
• Generous Vacation Policy - and we use it!
• 100% paid employee Health and Dental with optional Vision coverage
• Flexible schedules; we honor what matters in your life!
• Opportunity to work from home
• Yearly Bonus (based on personal and company performance)
• Monthly stipend to assist with technology costs

Truewerk is an equal opportunity employer and is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, and local laws.