Director Of Content Development

Overall responsibilities

• Execute vision for all content produced by Mainland - main site and client
• Lead and mentor the content team - empower them to be creative, instill a sense of ownership and pride in what they produce, and take initiative to better the department
• Oversee management of contractors
• Act as protector of all content, both main site and client, ensuring the highest quality and integrity
• Maximize content lifespan and value

Specific tasks

• Secure sources for major stories and create a system for consistent outreach
• Manage source book
• Implement auditing procedures to regularly review all publications for errors
• Establish and enforce KPIs
• Execute vision for all content produced by Mainland - main site and client
• Maximize content lifespan and value (mostly for main site)
• Act as protector of all content, both main site and client, ensuring the highest quality and integrity
• Work with digital to establish regular reporting/auditing process to monitor web traffic, highlight successful content and identify gaps in content strategy
• Create and maintain reporting structure for content team to communicate with leadership about ongoing efforts
• Use software to conduct research on web traffic and keywords to implement into editorial calendars
• Oversee editing, including supporting at times.
• Work with managing editor to oversee team workloads, assign content and manage priorities
• Research and establish content ideas/themes
• Create ideas for elevating content and making it more engaging
• Write and edit major content pieces when needed, i.e. major cover stories, assessments, etc.
• Lead and mentor the content team
• Operationalize content procedures to be as efficient and error-free as possible
• Work with AMs to implement process for oversight on client content
• Mentor individual writers and editors to improve and professionally develop
• Create and maintain editorial calendars for Mainland publications to include written articles and videos
• Work with digital to create a streamlined process for maximizing the lifespan of content, i.e. creating videos to accompany articles, customized imagery, etc.

First 6 Weeks

• Implement plans and processes created in weeks 3 and 4
• Sit in on team meetings to get a “lay of the land”
• Weeks 1 and 2: Audit
• Create plans for new processes and ideal optimization of the team
• Meet with team as a group and individually to hear feedback on current processes
• Review state of client content to ensure team is still working far enough ahead
• Identify largest gaps from previous weeks’ auditing
• Weeks 5 and 6: Implement and Operationalize
• Off to the races!
• Weeks 3 and 4: Plan
• Inform team of upcoming changes
• Review current editorial calendars and see what needs to be done to get ahead