Director, Marketing Development Jobs

Summary

Directs all aspects of marketing communications, programs, strategies, web, advertising, media services, and in-house design/procedures for both potential and existing members. Responsible for creation, production of sales support materials/promotions in cooperation with corporate communications. Leads the development of new business to include working across various functional areas (underwriting, marketing, claims, information systems, operations, etc.). Evaluates and implements necessary adjustments to marketing strategies/plans to meet the ever changing market and competitive conditions.

Description

Can be located: South Carolina, North Carolina, Georgia or Tennessee (Remote)

What You'll Do

• Works with senior management to position/brand core product line/specialty/niche products. Implements marketing communication strategies. Directs creation of production of sales, advertising, and trade show materials, in coordination with external print vendors, purchasing, and corporate communications. Reviews/approves marketing support materials produced by internal staff and corporate communications.
• Identifies and qualifies new business opportunities/partnerships for winning new and retaining existing business. Monitors the market to recognize trends and competitor strategies/outlook. Researches and analyzes the value of products and services and makes adjustments to maintain alignment with market.
• Manages activities of assigned staff and identifies training needs. Develop policies and procedures and communicates expectations to staff. Approves disbursements and purchase requisitions and prepares/monitors/analyzes area expenditures.
• Develops/directs sales campaigns/contests/promotions. Tracks results and communicates results to external producers. Solicits feedback from internal and external resources to enhance marketing programs. Works with key partners to identify new opportunities and position our products in the marketplace.

Required Work Experience

8 years communications, product development, marketing, and/or sales experience. 3 years management experience or equivalent military experience in grade E4 or above. (May be concurrent).

Required Education

Bachelor's degree in any field

What We Can Do For You

We understand the value of a diverse and inclusive workplace and strive to be an employer where employees across all spectrums have access and opportunity to develop their skills, advance their careers and contribute their unique abilities to the growth of our company.

Our Comprehensive Benefits Package Includes

• Life insurance
• Service recognition
• Fantastic health plans and free vision coverage
• Wellness programs and a healthy lifestyle premium discount
• Nine paid holidays
• Tuition assistance
• On-site cafeterias and fitness centers in major locations
• 401(k) retirement savings plan with company match
• Paid annual leave — the longer you work here, the more you earn

What To Expect Next

After submitting your application, our recruiting team members will review your resume to ensure you meet the qualifications. This may include a brief telephone interview or email communication with our recruiter to verify resume specifics and salary requirements. Management will be conducting interviews with the most qualified candidates.

We participate in E-Verify and comply with the Pay Transparency Nondiscrimination Provision. We are an Equal Opportunity Employer.

Equal Employment Opportunity Statement

BlueCross BlueShield of South Carolina and our subsidiary companies maintain a continuing policy of nondiscrimination in employment to promote employment opportunities for persons regardless of age, race, color, national origin, sex, religion, veteran status, disability, weight, sexual orientation, gender identity, genetic information or any other legally protected status. Additionally, as a federal contractor, the company maintains Affirmative Action programs to promote employment opportunities for minorities, females, disabled individuals and veterans. It is our policy to provide equal opportunities in all phases of the employment process and to comply with applicable federal, state and local laws and regulations.

We are committed to working with and providing reasonable accommodations to individuals with physical and mental disabilities.

If you need special assistance or an accommodation while seeking employment, please e-mail [email protected] or call 1-800-288-2227, ext. 43172 with the nature of your request. We will make a determination regarding your request for reasonable accommodation on a case-by-case basis.