Director, Ketel One Jobs

Diageo is a global leader in beverage alcohol with an outstanding collection of over 200 brands in over 180 countries globally, including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Our performance ambition is to be the best performing, most trusted and respected consumer products companies in the world. We are proud of the brands we make and the enjoyment they give to millions. We are passionate about alcohol playing a positive role in society as part of a balanced lifestyle. It is central to our purpose to celebrate life, every day, everywhere!

Context/Scope

Do you love Vodka? Are you a taste-maker? Do you want to work on an icon? Vodka is one of the largest and most important categories in spirits, and Ketel One is outperforming most competitors and is critical to the success of Diageo. Ketel One is a unique brand within Diageo with a rich history and family-legacy. A brand for the perspicacious drinker, Ketel One has a heavy focus on innovating, delivering sustainable solutions, and satisfying the needs of discerning people everywhere. If you are encouraged by the idea of building the future of the Vodka category, if you would like to work with and learn from founders, you have found your dream job!

Purpose Of Role

Deliver the long term and short-term ambitions for Ketel One Vodka. As the lead market globally, this team develops short and long-term brand strategies, builds winning marketing & innovation plans and demonstrates brilliant execution across marketing, supply, innovation and commercial. Direct line responsibility is into NA. You will be a member of the Joint Venture Executive Team, attend the JV board meetings, and work with the global brand team. You will be responsible for managing our partnership JV. You will deliver more than $300m dNSV and manage a sizeable A&P budget. In addition, you will actively participate in the Global Ketel One board with key senior partners globally.

Key Outputs

• Live in culture and understand how to connect the brand in culture.
• Be Proud and Passionate about Ketel One.
• Be a key partner to commercial teams. Be performance obsessed.
• Shape and implement outstanding growth drivers across the strategy.
• Deliver sustainability agenda through all brand touchpoints
• Lead cross functional teams to deliver outstanding integrated communications plans across growth drivers.
• Lead creation of the long-term brand strategy and brand plans based on consumer, customer, and shopper insight.
• Own innovation agenda and drive innovation growth levers.
• Encourage your team, and the broader Vodka Team about the business and category.

Key Functional And Leadership Capabilities

Strategy

• Experience developing brand strategy
• Experience with brand architecture and portfolio management
• Detailed understanding of all Diageo Data inputs and demonstrates an ability to triangulate that into Simple, Clear and effective actions.
• Experience leading creative communications plans across agencies

Creative

• Experience developing creative communications across brand platforms. Purpose, conversion + innovation.

Media

• Curious about new ways to connect with culture and drive return on investment for effective marketing
• Experience leading sizable media budget

Commercial

• Phenomenal commercial relationships across the business.
• Strong working relationship and understanding of CP&A.
• Passion to be in the trade and understand the on-premise
• Experience owning the analysis of the business results, with clear implications and interventions as recommendations when needed.

Leadership

• Lead and Challenge People for Success.
• Have influence across cross functional departments, Ketel One Board, JV Partners, Global Team, and within NA Exec team.
• Always explore and build new possibilities – the growth drivers of today will not be the ones of tomorrow.
• Be inspired and encouraging about what we do – MARKETING and BUSINESS LEADERSHIP.
• Be performance motivated.
• Sweat execution.

Worker Type

Regular

Primary Location:

3WTC

Additional Locations :

Job Posting Start Date

2023-04-14

Salary Range

Minimum Salary:

$140805

Maximum Salary

$234675

At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location.